Social Networking: Recent Trends, Emerging Issues and Future Outlook


Xin Ming Tu, PhD, Ann Marie White and Naiji Lu (Editors)
University of Rochester, NY, USA

Series: Media and Communications – Technologies, Policies and Challenges
BISAC: TEC041000

Social networking focuses on social relationships (e.g., friendships) diagrammed as nodes (points) and links (ties or edges between points). Social network analysis (SNA) examines features of such relationships within a social networking system, including how such social interactions change over time. SNA can measure and map “connectedness” or “flow” (e.g., information, resources, etc.) within and across individuals, groups, and organizations. SNA can examine these ties in virtual- or geo-temporal spaces – yielding rich mixed methods possibilities and wide application to a host of scientific phenomena.

The advent of social media established a cultural meme that carries social network concepts to broader public audiences, and that reinforces SNA’s path to be a powerful interdisciplinary approach. Google Ngram viewer shows the use of “social network analysis” in the corpus of books burgeoned in the late 1960s, and has continued to grow exponentially since the 1990s. The conceptual and methodological reach now extends both widely – across scientific disciplines – and deeply — as field advances arise with the rapid pace of new inquiries.
Facing this tremendous promulgation and diversification of SNA, this book distills essential frontiers across fields. Introducing emerging issues in the application of social network theory and SNA, and how these can or will be addressed, each chapter illuminates new trends or applications of a social network approach that can have wide potential impact in other disciplines. Conceptual advances (e.g., applying the concepts of social networks such as peer influence on disease management and treatment adherence), as well as novel analytic approaches for studying properties of social networks are highlighted.

As SNA ideas spread and find fertile ground within respective fields, the potential and need for scientists to assemble multidisciplinary teams becomes critical. Taken together, the selected chapters privy a reader to a picture of leading edges of social network analytic approaches that can be useful to orient oneself as these teams take shape. These chapters point out that much potential and work remains to further develop this method, work that can be cross-fertilized through multidisciplinary team building. This volume demonstrates topics where the next generation of SNA concepts and methods can be propelled if interdisciplinary teams are fostered. This book illustrates both the breadth and depth of SNA, and is inspiring for readers who are interested in learning or applying social network thinking and analysis in their investigations. (Imprint: Nova)



Table of Contents


Chapter 1. The Effect of Filtering on Animal Networks
(Nienke Alberts, Stuart Semple and Julia Lehmann, CREEA, University of Roehampton, London, UK)

Chapter 2. Hash Tags, Status Updates and Revolutions: A Comparative Analysis of Social Networking in Political Mobilization
(Patience Akpan-Obong and Mary Jane C. Parmentier, School of Letters and Sciences, Arizona State University, AZ, USA)

Chapter 3. Relationships between Personality and Interactions in Facebook
(Fabio Celli and Luca Polonio, CLIC-CIMeC, University of Trento, Trento, Italy)

Chapter 4. Resilience to Climate and Demographic Change: The Importance of Social Networks
(Kaberi Gayen and Professor Robert Raeside, University of Dhaka, Bangladesh and others)

Chapter 5. Social Networking Services and Analysis: The Third Revolution in Behavioral Research?
(Christopher M. Homan and Vincent M. B. Silenzio, Rochester Institute of Technology, Rochester, NY, USA and others)

Chapter 6. Social Networking: Addressing an Unmet Need in the Young Haemophilia Population
(Kate Khair, Mike Holland and Shawn Carrington, Great Ormond Street Hospital for Children NHS Foundation Trust, London, UK)

Chapter 7. My Best Potential Friend in a Social Network
(Francisco Moreno, Andrés González and Andrés Valencia, Escuela de Sistemas, Universidad Nacional de Colombia, Columbia)

Chapter 8. The Role of Opinion Leaders and Internet Marketing through Social Networking Websites
(Viju Raghupathi and Joshua Fogel, Department of Finance and Business Management, Brooklyn College, Brooklyn, NY, USA)

Chapter 9. Social Networks and the Job Search: A Focus on People Who are Asked to Provide Job Assistance
(Lindsey B. Trimble, Julie A. Kmec and Steve McDonald, Stanford University, CA, USA, and others)

Chapter 10. Implications of Social Network Endogeneity: From Statistical to Causal Inferences
(N. Lu, A.M. White, P. Wu, H. He, J. Hu, C. Feng and X.M. Tu, Departments of Biostatistics and Computational Biology and Psychiatry, University of Rochester, Rochester, NY, USA)


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