Social Media: Practices, Uses and Global Impact


Terence C. Ahern, Ph.D. (Editor)
Instructional Design and Technology, College of Education and Human Services, West Virginia University, Morgantown, West Virginia, US

Series: Media and Communications – Technologies, Policies and Challenges
BISAC: COM060140

Over 50 years ago, Pepsi sponsored the UNICEF pavilion at the 1964 New York World’s Fair’s. They worked with the Walt Disney Company to develop an attraction called the “Children of the World” which boasted a song and included a boat ride that passed by “animated figures frolicking in miniature settings of many lands of the world”. This song correctly anticipated the effect communication technology has on how people interact with one another. A line in the song declares that “Though the mountains divide and the oceans are wide / It’s a small world after all”. Indeed, computer mediated-communication technologies, through cell phones, satellite phones, or the computer-based technologies of Skype or Facetime have trivialized the ability to connect to anyone at anytime, anywhere on the planet.
Fast forward 25 years and the software phenomenon known as social media has further compressed not only time and space, but has also democratized news and information. Pundits talk about the 24/7 news cycles where news is available from anyone around the world and from around the clock. This new software has made the local global and the global local. (Imprint: Nova)

Table of Contents

Table of Contents


Chapter 1. A Brief History of Social Media: Evolution and Impact
Nicholas David Bowman and Cathlin V. Clark-Gordon

Chapter 2. Social Network Analysis: Finding Meaning in Connections
Abhik R. Roy

Chapter 3. Using Social Media to Facilitate Student Engagement
Jeffrey Burgazzoli Jr.

Chapter 4. How College Instructors Use Social Media for Instruction
Benson M. Njoroge and Terence C. Ahern

Chapter 5. Using 3D Virtual Reality as a Form of Social Media
Hisae Matsui

Chapter 6. Social Network Media: Designing the Learning Network
Terence C. Ahern

Chapter 7. Social Media for Personal Learning Networks: An Alternative to Blogs
Daisyane Barreto and Vance A. Durrington

Chapter 8. The Impact of Social Media in Medicine: An Examination of Orthopaedic Surgery
Sergio M Navarro, Heather S Haeberle, Mary M Cornaghie, Hafsah A Hameed and Prem N Ramkumar

Chapter 9. Anti-Vax Truthiness: How Social Media Echo Chambers Reinforce Anti-Vax Beliefs in Parents
Rebecca English

Chapter 10. Using Social Media to Highlight and Manage Rare and Long-Term Health Conditions in Young People
Shahid Nazir Muhammad

Author Biographies


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