Social Media in the 21st Century: Perspectives, Influences and Effects on Well-Being


Walter J. Kahn (Editor)

Series: Media and Communications – Technologies, Policies and Challenges

BISAC: SOC052000

There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilize Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media’s influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials’ purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of color and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram’s communication model and explaining design aspects of Instagram’s model.


Table of Contents


Chapter 1. Influencers and Activists: Political Performances in an Increasingly Online World
(Elle Rochford – Department of Sociology, Purdue University, West Lafayette, Indiana)

Chapter 2. Social Comparison on Facebook and Its Effect on an Individual’s Well-Being
(Rubinia Celeste Bonfanti, Gianluca Lo Coco and Stefano Ruggieri – Department of Psychology, Educational Science and Human Movement, University of Palermo, Palermo, Italy, et al.)

Chapter 3. The Influence of Instagram upon Millennials’ Purchase Intention: Celebrity Endorsement and Image Posts
(Elena Chatzopoulou – Marketing Department, Kent Business School, University of Kent, Canterbury, UK)

Chapter 4. Social Semiotic Aspect of Instagram Social Networks
(Seyed Mohammadreza Mirsarraf – ICT Research Center, Tehran, Iran)


Additional information