Table of Contents
List of Figures and Tables
Chapter 1. History and Discourses of Health Communication and Sustainable Development
Chapter 2. Health Communication Theories. Me and My Health to Paradigm Shifts
Chapter 3. The Impact of Globalization on Health and Diseases. Implications for Health Communication for Sustainability
Chapter 4. Health Determinants from Anthropological and Sociological Perspectives
Chapter 5. Communicating for/about Health for Sustainable Development
Chapter 6. Old and New Media in Health Communication for Sustainable Development
Chapter 7. Health Communication Strategies for Sustainability. The Principles
Chapter 8. Health Communication Strategies for Sustainability. How to do it!
Chapter 9. By way of Conclusion
About the Author
The main academic audiences for the book are the students pursuing postgraduate or higher education in development communication and health communication. This book will also help researchers in the area of health communication, social work, anthropology etc..
Health communication is a discipline that is steadily evolving as a mainstream/regular program at several universities, research institutes and policy centers. There has been an upsurge in some countries to include health communication as a separate course or an area of specialization in the communication programs offered at the University level. Such courses aim at increase in knowledge, larger understanding about communication in general, and its application for promoting health and the debates related to framing of contexts for the same.
The readers would ultimately understand the implications of health communication in various fields, amongst such as public health services, in informational, awareness and promotional campaigns, in social services where the focus is on the message recipient and as entertainment education where the primary goal is community development. The courses focus on the needs of the message recipient and on improving the efficiency of communication.
For students pursuing these course and/or research in these areas, the proposed book would definitely be of great help as it attempts to bring together the current knowledge about contexts, debates and issues from across the world.
In other words, this book will be useful to senior undergraduate students and graduate students in media and communication, sociology, political science, cultural anthropology and students interested in academic courses such as, media and culture, gender, sex and representation, cultural studies, global media, communication, social change and development, class culture and communication, social inequality and communication.