Senny Luckyardi, PhD – Department of Management, Universitas Komputer Indonesia, Bandung, Indonesia

Series: Business, Technology and Finance
BISAC: BUS094000; BUS025000; BUS072000
DOI: https://doi.org/10.52305/WNDK1646

Digital and Green: Technopreneurship in the Framework of Sustainability is an academic contribution that bridges digital transformation, entrepreneurship, and sustainability. This book provides an understanding of how technopreneurship (entrepreneurship driven by digital innovation) can be a powerful catalyst in achieving sustainable development goals and promoting a green economy. Comprising fifteen chapters written by an international team of researchers, the book begins by outlining the conceptual foundations of green technopreneurship, highlighting its unique characteristics compared to conventional entrepreneurship. It then analyzes the role of emerging technologies such as IoT, AI, blockchain, big data, and cloud computing as drivers of green innovation and low-carbon industrial practices. Additionally, the book offers critical insights into sustainability principles, circular economy models, renewable energy integration, ecological innovation, and the challenges and opportunities faced by green technology startups. Beyond the theoretical framework, Digital and Green emphasizes practical perspectives through case studies from local and global contexts. The book explores strategies for building sustainable business models, securing green investments, expanding internationally, and creating a strong green brand supported by digital marketing. It also explores ethics, leadership, corporate social responsibility, and sustainable finance as crucial components in fostering a responsible technopreneurship ecosystem. Importantly, the book acknowledges the interdependent roles of universities, industry, government, and communities in driving green innovation. It outlines a clear roadmap toward sustainable technopreneurship, offering practical guidance for students, educators, policymakers, and entrepreneurs to navigate the digital and green economy.