Major in Food Engineering from Universidade Estadual de Campinas - UNICAMP, MBA in Management from Business School São Paulo and University of Toronto, Master Degree in Business Administration from Universidade Presbiteriana Mackenzie, PhD in Applied Human Nutrition (PRONUT) from Universidade de São Paulo (USP). The author major fields of study are Management, Innovation, Entrepreneuship, Food Technology and Nutrition. The author is currently a Professor at Universidade Presbiteriana Mackenzie in São Paulo, SP, Brazil.

Nelson Roberto Furquim Universidade Presbiteriana Mackenzie, Brazil

Major in Food Engineering from Universidade Estadual de Campinas - UNICAMP, MBA in Management from Business School São Paulo and University of Toronto, Master Degree in Business Administration from Universidade Presbiteriana Mackenzie, PhD in Applied Human Nutrition (PRONUT) from Universidade de São Paulo (USP). The author major fields of study are Management, Innovation, Entrepreneuship, Food Technology and Nutrition. The author is currently a Professor at Universidade Presbiteriana Mackenzie in São Paulo, SP, Brazil.

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