California State University, Bakersfield School of Business & Public Administration, Department of Management & Marketing, Bakersfield, CA, USA.

Jean Jaymes West, PhD is a Professor of Marketing and Gender Studies at California State University-Bakersfield, and former director of the MBA Program at this institution. She received her PhD in Advertising & Marketing from The University of Wisconsin-Madison, in Madison, WI. Dr. West is a nationally recognized marketing educator and researcher with over 20 years of experience teaching at The University of Wisconsin-Madison, as well as two different California State University campuses, both in the San Francisco Bay Area and in Bakersfield, CA. In addition, Dr. West’s research in marketing and advertising pedagogy, innovative social marketing campaigns, consumer behavior, business ethics, and multicultural marketing education has appeared in numerous peer-reviewed academic journals and conference proceedings. Dr. West has also served as a reviewer for both marketing and communication textbooks and journals. Dr. West was awarded the Best Paper Award in Marketing for her research and presentation entitled, “Doing More Harm Than Good: Examining Unintended Negative Effects of Social Marketing Campaigns Surrounding Intimate Partner Violence.” She is the chapter director for California State University, Bakersfield’s National Association of Women MBAs, as well as a member of the Marketing Educators’ Association (MEA) and the Marketing Management Association (MMA).