Dr. Ioannis Kareklas is Assistant Professor of Marketing at the School of Business, University at Albany (State University of New York). He completed his doctoral studies in Business Administration with a concentration in Marketing at the University of Connecticut in 2010.
His research focuses on advertising effectiveness, public policy issues related to pro-social behaviors, and sensory perception. Dr. Kareklas often employs implicit measures and meta-analytic techniques in his research. His work appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Consumer Affairs, and Journal of Marketing Communications.
Several leading news outlets report on his research, including: NBC, CBS, ABC, and Fox TV stations, National Public Radio (NPR), CBS Radio, The New York Times, The Washington Post, The Huffington Post, Forbes, Fast Company, New York Magazine, Slate, and Psychology Today.
University at Albany, State University of New York, USA