Associate Professor, Swami Rama Himalayan University, Dehradun, India.

Prof Geeta Rana, PhD is an associate professor in the department of HSMS at Swami Rama Himalayan University, Jolly Grant, Dehradun India. She has earned her PhD from Indian Institute of Technology (IIT, Roorkee) in management. She has also completed a certification course in HR Analytics from Indian Institute of Management Rohtak (IIMR). She is engaged in teaching, research and consultancy assignments. She has more than 14 years of experience in teaching and in handling various administrative as well as academic positions. She has to her credit over 40 papers published in refereed journals of Emerald, Sage, Springer, Taylor & Francis, Elsevier, and Inderscience. She has also presented several research papers in national and international conferences. Dr. Rana has contributed chapters in fourteen different books published by Cambridge UK, Springer IGI Global and Palgrave Macmillan. She has authored a book titled Counseling Skills for Managers published by New Age Publications. She has conducted and attended various workshops, FDPs and MDPs. Dr. Rana is a recipient of the Highly Commended Award and winner of the BIMTECH-Stough Young Scholar Award (Gold Medal). Her research interests include knowledge management, managerial effectiveness, justice, values, employer branding innovation and human resource management.