Diego Monferrer, PhD is an Associate Professor of Marketing in the Department of Business Administration and Marketing at Universitat Jaume I (Spain). He has held management positions at the University, including Coordinator of the Marketing Area in the Department of Business Administration and Marketing. He has participated as principal investigator in research projects for the Spanish Government and private companies. He has participated in more than 50 international conferences and has published in prestigious international journals including the Journal of Business Research, International Business Review, Journal of Services Marketing, European Journal of International Management, Journal of International Entrepreneurship, Business Research Quarterly, International Journal of Bank Marketing, Service Industries Journal, Journal of Marketing Theory and Practice, Sustainability, Investigaciones Económicas, Spanish Journal of Marketing among others.

Diego Monferrer Tirado, PhD Associate Professor, Department of Business Administration and Marketing, Universitat Jaume I, Spain

Diego Monferrer, PhD is an Associate Professor of Marketing in the Department of Business Administration and Marketing at Universitat Jaume I (Spain). He has held management positions at the University, including Coordinator of the Marketing Area in the Department of Business Administration and Marketing. He has participated as principal investigator in research projects for the Spanish Government and private companies. He has participated in more than 50 international conferences and has published in prestigious international journals including the Journal of Business Research, International Business Review, Journal of Services Marketing, European Journal of International Management, Journal of International Entrepreneurship, Business Research Quarterly, International Journal of Bank Marketing, Service Industries Journal, Journal of Marketing Theory and Practice, Sustainability, Investigaciones Económicas, Spanish Journal of Marketing among others.

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