Dr. Darrel Muehling is Professor and Chair of the Department of Marketing & International Business at Washington State University where he has been a faculty member since 1985. He received his Ph.D. in Business Administration (major in marketing, minor in communications and social psychology) from the University of Nebraska-Lincoln in 1985. His teaching interests include promotion management and principles of marketing (both at the undergraduate and graduate levels). He has been the recipient of a number of teaching awards since joining WSU.

Dr. Muehling’s research focuses on various aspects of advertising/communications theory and practice, and has appeared in the Journal of Advertising, Journal of Advertising Research, Journal of Public Policy and Marketing, Journal of Business Research, and Journal of Consumer Affairs, among others, as well as in the proceedings of several national academic conferences. In 2006, Dr. Muehling received the American Academy of Advertising’s “Outstanding Contribution to Research Award” – one of only 20 people so honored by the AAA since 1958.

Dr. Muehling serves as a reviewer for a number of academic journals and textbooks and has held several leadership positions, including President of the American Academy of Advertising, and chair of the AAA publications committee.

Darrel D. Muehling Carson College of Business, Washington State University, Pullman, Washington, USA

Dr. Darrel Muehling is Professor and Chair of the Department of Marketing & International Business at Washington State University where he has been a faculty member since 1985. He received his Ph.D. in Business Administration (major in marketing, minor in communications and social psychology) from the University of Nebraska-Lincoln in 1985. His teaching interests include promotion management and principles of marketing (both at the undergraduate and graduate levels). He has been the recipient of a number of teaching awards since joining WSU.

Dr. Muehling’s research focuses on various aspects of advertising/communications theory and practice, and has appeared in the Journal of Advertising, Journal of Advertising Research, Journal of Public Policy and Marketing, Journal of Business Research, and Journal of Consumer Affairs, among others, as well as in the proceedings of several national academic conferences. In 2006, Dr. Muehling received the American Academy of Advertising’s “Outstanding Contribution to Research Award” – one of only 20 people so honored by the AAA since 1958.

Dr. Muehling serves as a reviewer for a number of academic journals and textbooks and has held several leadership positions, including President of the American Academy of Advertising, and chair of the AAA publications committee.

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