Daniel J. Howard received his Ph.D. in business administration from Ohio State University, where he specialized in marketing and consumer behavior. He has published extensively in the area of influence and persuasion over the past 30 years. He has served as an Associate Editor of Social Influence since 2008.

Daniel J. Howard
Professor of Marketing, Edwin L. Cox School of Business, Dallas, TX, USA
Daniel J. Howard received his Ph.D. in business administration from Ohio State University, where he specialized in marketing and consumer behavior. He has published extensively in the area of influence and persuasion over the past 30 years. He has served as an Associate Editor of Social Influence since 2008.

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