Daniel J. Howard received his Ph.D. in business administration from Ohio State University, where he specialized in marketing and consumer behavior. He has published extensively in the area of influence and persuasion over the past 30 years. He has served as an Associate Editor of Social Influence since 2008.

Daniel J. Howard Professor of Marketing, Edwin L. Cox School of Business, Dallas, TX, USA

Daniel J. Howard received his Ph.D. in business administration from Ohio State University, where he specialized in marketing and consumer behavior. He has published extensively in the area of influence and persuasion over the past 30 years. He has served as an Associate Editor of Social Influence since 2008.

Showing the single result

Showing the single result