Professor Bruce Chien-Ta Ho teaches in the Institute of Technology Management at National Chung Hsing University in Taiwan. He also is a Director of the Electronic Commerce & Knowledge Economics Research Centre. His current research interests include E-Commerce and performance evaluation.

Bruce Ho Institute of Technology Management (Director) & Center for Electronic Commerce & Knowledge Economics Research, National Chung Hsing University/Professor, Taichung City, Taiwan

Professor Bruce Chien-Ta Ho teaches in the Institute of Technology Management at National Chung Hsing University in Taiwan. He also is a Director of the Electronic Commerce & Knowledge Economics Research Centre. His current research interests include E-Commerce and performance evaluation.

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