Wellness Management for Educators and Entrepreneurs


Joosung J. Lee
Jungeun Kim
Division of Interdisciplinary Wellness Studies
Asan, Chungnam,

Series: Management Science – Theory and Applications
BISAC: BUS041000

Wellness management has become an emerging field of high interest for both educators and practitioners to train the necessary workforce and develop businesses that create new wellness products and services. In this book, the essential topics of wellness management are presented for wellness educators and managers. From the perspective of wellness education, the foundational course content is reviewed, and exemplary training courses in a degree and non-degree setting are suggested. Those professionals with a wellness education background may then proceed to implementing wellness business ideas on their own or within a relevant organization. For such wellness businesses, this book offers a review on innovative technologies to be used with wellness product and service design as well as successful business models to lead the wellness industry. This book serves as a practical guideline for educating wellness management personnel and business leaders. While previous books are mostly for healthcare practitioners, this book provides a guideline for developing wellness education programs, training wellness managers and starting wellness businesses.

Table of Contents

Table of Contents



Chapter 1. Introduction to Wellness Management

Chapter 2. Wellness Programs and Business Cases

Chapter 3. Designing Wellness Education


Additional information


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