Table of Contents

From Smith Center to Coney Island: Examining the Coaching Climate in the United States Sporting Culture
Mario Fontana, Jordan R. Bass, and Mary D. Fry

A Content Analysis of NCAA Division I Track and Field Team’s Twitter Usage: Defining Best Practices in Social Media Marketing
Abbey Doran, Coyte G. Cooper, and Jason Mihalik

Education, Experiences, and Advancement of Athletic Directors in NCAA Member Institutions
Angela Lumpkin, Rebecca M. Achen, and Sean Hyland

Sport Agent Interaction with Student Athletes: A Compliance Perspective
Matthew E. Lambert, II and John Bae

The NBA Fan Experience: A Case Study of a Professional Sport Franchise
Michael Mondello and Brian Gordon