Table of Contents

Social Responsibility in Major League Baseball: Fans Perceptions and Expectations in Two Large Media Markets
Kurt A. Stahura, Cameo McCarthy, and Danny Choi

Advancing Isomorphism in Higher Education: A Critical Analysis of the Careers of Intercollegiate Athletic Directors
Jimmy Smith and Marvin Washington

Collegiate Athletic Directors’ Perceptions of Academic Research: A Qualitative Analysis
Robin Hardin, Brody J. Ruihley, and Cynthia Veraldo

Recreational Soccer Participants As Potential Consumers of Professional Soccer Games: Segmenting Based on General Characteristics
Sagatomo Tokuyama and Greg Greenhalgh