Table of Contents

Is Fantasy Trumping Reality? The Redefined National Football League Experience of Novice Fantasy Football Participants
Brendan Dwyer and Carrie W. LeCrom

Restricted Sponsorships and Outsourced Marketing in Division I Intercollegiate Athletics
Robert H. Zullo

NCAA Division I Athletic Trainers: Examining Sport-Wagering Behavior
Robert P. Mathner, Christina L. L. Martin, and James T. Allen

A Method for the Financial Valuation of National Collegiate Athletic Association Football Bowl Subdivision Programs
Ryan Matthew Brewer and Paul M. Pedersen

Moving Beyond the Female Spectator As a Demographic: Measuring the Salience of Gender Identity and its Effect on Team Identity
Bob Heere and Brianna Newland