Table of Contents

#Jumping through Hoops: Differences in Marketing Men’s and Women’s Basketball on Twitter
Claire Latimer and Shaina Dabbs

Moral Disengagement in National Collegiate Association Division II Student-Athletes
Brandon K Claggett, Daniel Weigand, Jacey Coy, and Robert Owens

Examining the Relationship between the Success of College Athletic Teams and College Applications by Asking Prospective Students about Their Application Decision Making Process
Moshe Machlev

Cognitive and Affective Motivation Profiles of Student-Athletes Compared to Student Non-Athletes in University
Patti C. Parker, Raymond P. Perry, Jeremy M. Hamm, Judy G. Chipperfield, Johnson Li, Launa Leboe-McGowan, and Pete Coffee

Sustainability in the PAC-12 Conference: A Longitudinal Study
Sylvia Trendafilova, Jamee Pelcher, and Jeffrey Graham