Table of Contents
Predictive Analysis of the Attendance Determinants of the National Basketball Association: A Hierarchical Linear Regression Modeling
Namhun Lim, Wonyoung Kim, and Dan Drane
Brand Awareness of Cause-Related Sponsorship Announcements
Yosuke Tsuji and Brian P. McCullough
Women Sport Fans’ Opinions of Fantasy Sport Activity
Brody James Ruihley and Heidi Grappendorf
What Motivates Sport Fans to Attend Minor League Baseball and Roller Derby Events?
Anissa S. Pugh, Frederick G. Grieve, W. Pitt Derryberry, and Krisstal Clayton
NCAA Athletic Directors’ Perceptions of Sport Chaplains: An Exploratory Study of the Value of Collegiate Sports Chaplains in the United States
Robin L. Hardin, Steven N. Waller, and Lars Dzikus