Waymond Rodgers
Chair Professor in Accounting, University of Texas, El Paso, TX, USA and Hull University Business School, Hull, UK

Series: Ethical Issues in the 21st Century
BISAC: PHI005000

To most individuals, “trust” can be viewed as a knowledge asset that may add, or rest, value to the company. The role of knowledge in achieving a judicious advantage is becoming an increasingly important issue with individuals and organizations. Trust supports an ethical valuation of people and organizations that fundamentally affects relationships with others. When trust is present, communication and problem solving are relatively easy. When distrust occurs, productivity and relational value can suffer significantly. Trust lowers transaction costs in more uncertain environments, thus providing individuals and organizations with a source of unique advantage. Moreover, distrust emerges when the suspicion arises that the disruption of expectations in one exchange is likely to generalize through all other exchanges.

As such, the Throughput Modeling approach indicates how six different trust behaviors can be guided, how trust decision making can be improved and made defensible, and how special problems facing individuals, relational systems, and institutions can be dealt with via decision-making pathways leading to action.
(Imprint: Nova)