Theory of Planned Behavior: New Research



Series: Psychology of Emotions, Motivations and Actions
BISAC: PSY045010

The Theory of Planned Behavior: New Research is an edited and scholarly work of nineteen researchers from seven countries of the world, originating from Southeast Asian countries to Pakistan, Australia and Italy. The work is compiled into nine chapters that illustrate the 2016 trends in using TPB.

This edited version is a practical guide both for young researchers and experienced professionals, and is compiled in a simple journal style of research papers, which will be very useful for the young researchers who find difficulty in organizing, analyzing and discussing their results in the early stages of their careers.
Readers can read it chapter by chapter, by tips and tricks and bit by bit when they are engaged in the process of writing a research paper; all chapters require a lot of references and literary hunting. Whichever application they take, they will feel energized with a wealth of knowledge and will further experience a new wave of self-confidence among themselves by finding a book like this.
Just stop and think as to how truly Warren Buffett spoke when he first said: “It is better to hang out with people better than you. Pick out associates whose behavior is better than yours and you will drift in that direction”. (Imprint: Nova)

Table of Contents

Table of Contents



Chapter 1. Examining M-Learning in Higher Education: An Application of the Theory of Planned Behavior
Afzaal H. Seyal, Mohd Noah. Abd Rahman, Mey Yeo Sy and Nor Zainah Hj Siau (School of Computing & Informatics, Universiti Teknologi Brunei, Brunei Darussalam)

Chapter 2. Evaluating Narcissism, Intention and Selfie Posting Behavior among Housewives in Australia: An Extended TPB
Taha Zaib (Freelance Researcher, Reporter and HR Consultant, Perth Western Australia, Australia)

Chapter 3. An Assessment of Potential Youth Entrepreneurial Intentions in Brunei Darussalam
Sumedha Rathmali W A, PhD Candidate (Department of Marketing and Management, Faculty of Business, Justice and Behavioural Sciences, Charles Sturt University Australia, Australia)

Chapter 4. The Theory of Planned Behavior: Two Applications to Inclusive Education
Zi Yan and Kuen-Fung Sin (Department of Curriculum and Instruction, The Education University of Hong Kong, Hong Kong, China, and others)

Chapter 5. Predicting Pre-Service Teachers’ Intentions and Usage of Educational Technology: Evidence from Pakistan
Rafaqat Ali Akbar and Afzaal H. Seyal (Institute of Education & Research, University of the Punjab, Lahore, Pakistan, and others)

Chapter 6. Smoking Behavior and Its Possible Cessation among Young Smokers in Thailand: Evaluation of and Comparison between the Protection Motivation Theory and the Theory of Planned Behavior
Robert Tack Kwei Ho and Hathairat Sae-Jong (Graduate Schools of Education and Psychology, Assumption University of Thailand, Thailand)

Chapter 7. The Role of Attitude, Subjective Norms, and Perceived Behavioural Control in Promoting the Intention to Achieve Success among Engineering Students
Aini Nazura Paimin and Maizam Alias (Faculty of Technical and Vocational Education, Universiti Tun Hussein Onn Malaysia, Malaysia)

Chapter 8. Exploring Whatsapp Adoption among Students Using the Theory of Planned Behavior
Mohd Noah Abd Rahman, Afzaal H. Seyal and Sharul Tajuddin (School of Computing & Informatics, Universiti Teknologi Brunei, Brunei Darussalam)

Chapter 9. Explaining the Intention to Consume an Insect-Based Product: A Cross-Cultural Comparison
Davide Menozzi, Giovanni Sogari, Mario Veneziani, and Erica Simoni, and Cristina Mora (Department of Food and Drug, University of Parma, Parma, Italy, and others)


About the Authors


Audience: Academics and young researchers in their early to mid-research career especially in behavioral aspect of technology or/and innovation

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