Adrian Holloway  (Editor)

Series: Media and Communications – Technologies, Policies and Challenges
BISAC: SOC052000; BUS073000; BUS070060

The digital streaming revolution has reshaped how Americans work, compete, and consume media. Once a niche service for on-demand video or sports broadcasts, streaming has grown into a vast ecosystem influencing small businesses, market dynamics, and everyday viewers alike. This book brings together three distinct topics that illuminate the many facets of this transformation.

The first chapter, Streaming Success: Small Businesses in the Age of Digital Influence, explores the opportunities streaming platforms create for entrepreneurs. From marketing innovations to new avenues for revenue, this chapter demonstrates how digital media empowers small businesses to reach audiences that were once out of reach.

The second chapter, Full Stream Ahead: Competition and Consumer Choice in Digital Streaming, examines the market forces that shape the streaming landscape. Here, the focus is on competition, regulation, and consumer choice.  The third chapter, Field of Streams: The New Channel Guide for Sports Fans, turns to the consumer experience, using sports broadcasting as a lens. As streaming options proliferate, fans navigate an increasingly complex environment, balancing convenience, cost, and access. This chapter illustrates the direct effects of technological change on the way Americans engage with media and entertainment.