Table of Contents
Table of Contents
Preface
Chapter 1. Indirect Social Influence at Work: The Effect of Anticipated Discussion on Thinking Style
Nicole Votolato Montgomery and Rajesh Bhargave (University of Virginia, Charlottesville, VA, USA, and others)
Chapter 2. Self-Control and the Susceptibility to Persuasion, Compliance, and Conformity
Edward Burkley and Thomas Hatvany (Oklahoma State University, OK, USA)
Chapter 3. Blowing Smoke: How Appeal Type Influences Subjective Norms and Intentions to Consume Electronic Cigarettes
Mitchel R. Murdock and Priyali Rajagopal (University of South Carolina, SC, USA)
Chapter 4. Consumer Response to Brand Failures
Sekar Raju (Iowa State University, Ames, IA, USA)
Chapter 5. Rethinking the Diamond Model: Theory and Research Support Self-Anticonformity as a Basic Response and Influence Process
Paul R. Nail and Katarzyna Sznajd-Weron (University of Central Arkansas, AR, USA, and others)
Chapter 6. Direct Marketing on the Internet: Implications on Customer Acquisition, Repeat Buying, and Firm Performance
Jacquelyn Thomas, Richard Briesch and Peggy H. Tseng (Southern Methodist University, Dallas, TX, USA, and others)
Chapter 7. The Vulgar Euphemism (VE) Scale: Entitled Incivility in Social Relations
Daniel J. Howard (Southern Methodist University, Dallas, TX, USA)
Index