The Principles of Positive Suggestive Communication in the Field of Medicine: How to Manage Communication that Influences Patients

Zahi Arnon
Complementary Medicine at the Bnai, Zion Medical Center, Haifa, Israel

Series: New Developments in Medical Research
BISAC: MED000000

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Volume 10

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Special issue: Resilience in breaking the cycle of children’s environmental health disparities
Edited by I Leslie Rubin, Robert J Geller, Abby Mutic, Benjamin A Gitterman, Nathan Mutic, Wayne Garfinkel, Claire D Coles, Kurt Martinuzzi, and Joav Merrick

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From the dawn of medicine, medical practitioners have known that the body and the mind are interconnected and exert mutual influences on each other. Hippocrates understood that health involves a balance between body and mind. Those engaged in medical hypnosis are well aware of the mind’s ability to influence the body and to lend support to medical treatments, and they implement this ability in their practice. Yet hypnosis is a complex and time consuming process, requires training and specific certification and in some places even special licensing. Nevertheless, due to the stress and anxiety accompanying complex medical conditions, patients often find themselves in an exceptional mental state. This state leaves them more easily affected by what medical personal say in their presence. This influence can have a placebo (positive) effect or a nocebo (negative) effect.

Based upon the principles of positive suggestive communication, this book emphasizes the role of formulating wording in order to create a positive and healing effect while considering the patient’s exceptional mental state.

The purpose of this book is to help all those in the medical and paramedical professions improve their communication with their patients in order to strengthen their natural healing powers and produce the maximum positive effect from the combination of healing the body and healing the mind. (Imprint: Nova)

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