The Future of E-Commerce


Vikas Kumar, PhD – Professor, Central University of Haryana, Mahendergarh, India
Manju Lata, PhD – Assistant Professor, Information Communication Technology, Chaudhary Bansi Lal University, Bhiwani, India

Series: Organization, Business and Management
BISAC: BUS090000; COM064000; BUS083000
DOI: 10.52305/KMUB3774

This book presents a futuristic perspective of e-commerce, covering the latest developments, applications, and technological trends. An analytical perspective of e-commerce is presented with examples of social media and web analytics. The role of artificial intelligence and machine learning methods are also explored. Case studies and examples from around the world are included to identify the customer-centric approaches of e-commerce models of the near future.

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Table of Contents


Chapter 1. Web Analytics: The Present and Future of E-Business
Gabriel A. Ogunmola
Faculty of Management, Sharda University, Andizhan, Uzbekistan

Chapter 2. Social Media Analytics for E-Business: Where Are We Heading?
Pooja Nanda
Sushant University, Gurugram, Haryana, India

Chapter 3. Artificial Intelligence and E-Business
Aashish Bhardwaj
Guru Tegh Bahadur Institute of Technology, New Delhi, India

Chapter 4. Machine Learning Applications in E-Commerce
Md Iqbal
Department of Computer Science and Engineering, Meerut Institute of Engineering and Technology, Meerut, UP, India

Chapter 5. Analysing Opportunities for Mobile Commerce
Saurabh Mittal¹ and Surender Kumar²
¹Fortune Institute of International Business, New Delhi, India
²Jaipuria Institute of Management, Noida, UP, India

Chapter 6. E-Commerce in Southeast Asia: A Futuristic Perspective
Gesty Ernestivita and Subagyo
Universitas Nusantara PGRI Kediri, Indonesia

Chapter 7. Futuristic Scope of E-Agribusiness in the Indian Market: A Paradigm Shift
Manisha Mani¹ and Manasvi Singh²
¹Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar, India
²WSP India, Gurugram, India

Chapter 8. Online Consumer Behaviour: How to Create and Maintain E-Loyalty
M. Domingos
Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, Aveiro, Portugal

Chapter 9. Smart Tourism as a Sustainable Strategy for Tourism Development
Ranbir Singh and Ankush
Department of Tourism and Hotel Management, Central University of Haryana, Mahendergarh, Haryana, India

Chapter 10. Social and Ethical Aspects of E-Commerce: A Boon or a Bane
Rachna Bansal Jora
School of Business Studies, Sharda University, Greater Noida, UP, India

Chapter 11. Traditional to Digital Commerce: Impact of Scams on Consumer’s Attitude towards Online Shopping
Ajay Singh¹ and Sneha Mittal²
¹Department of Commerce, Chaudhary Bansi Lal University, Bhiwani, India
²Department of Psychology, Central University of Haryana, Pali, Mahendergarh, India


Editor’s ORCID iD

Vikas Kumar0000-0002-6753-1557
Manju Lata0000-0001-6722-8171

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