Selay Ilgaz Sümer, PhD – Associate Professor, Business Administration, Baskent University, Ankara, Turkey
Nurettin Parilti, PhD – Professor, Business Administration, Hacı Bayram Veli University, Ankara, Turkey

Series: Marketing and Operations Management Research; Business Issues, Competition and Entrepreneurship
BISAC: BUS000000; BUS043000; BUS041000
DOI: https://doi.org/10.52305/FDAQ4506

In this book, the concept of greenwashing is discussed from different perspectives. Thus, the concept will be examined within the scope of finance, marketing and management. The positive and negative consequences of greenwashing activities carried out by businesses will be analyzed with examples. In addition, the issue of greenwashing will also be discussed from an ethical point of view. This book will be an important resource for postgraduate students and researchers in all disciplines, and academics.