The Challenges and Issues of Tourism Development in China

Jian Ming Luo, Ka Yin Chau and Hua Wen Shen
City University of Macau, Macau, China

Series: Hospitality, Tourism and Marketing Studies
BISAC: TRV003020

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The tourism and hospitality industry in China witnessed a dramatic increase from 1978 to 2015. The Chinese tourism industry has since become an important component of China’s economy. The economic benefits of tourism were easily identified and justified when many developing countries started to embrace tourism as an option for development. However, tourism development is influenced by many factors such as regulation policy, labor/education level, urban structure and technological applications. Those factors are challenges in the world’s largest and fastest growing industry. This book makes a systematic analysis of the challenges and issues in tourism development in China. Particularly, this issue seldom appeared in tourism and hospitality literature. Therefore, this book enhances tourism literature by testing tourist-related issues in the 21st century. Furthermore, the government and/or practitioners can improve the management of the tourism sector using this book.

This book is divided into two main parts. The first part consists of five chapters. The first chapter is an introduction to domestic tourism development in China. The second chapter is about outbound tourism development in China. The third chapter concerns the change of tourism policies. The fourth chapter is about the relationship between urbanization and tourism development in China. The fifth chapter discusses the social impacts of tourism development.

The second part consists of two cases. The first case delves into the impact of urbanization on regional hotel development. The second case discusses the application of media strategies to improve China’s destination image. The case study will provide a practical perspective on tourism development as well as the recent changes and the impacts of tourism development on society. (Imprint: Nova)

Preface

Acknowledgements

Part I. Introduction

Chapter 1. Current Issues in China’s Domestic Tourism

Chapter 2. The Development and Trends of China’s Outbound Tourism

Chapter 3. Developmental Issues in China’s Tourism

Chapter 4. The Effects of Urbanization on the Tourism Industry in China

Chapter 5. The Social Impacts of Tourism Development In China

Part II. Case Studies

Chapter 6. Regional Hotel Development Under Urbanization in China

Chapter 7. Media Strategies to Improve a Destination’s Image: A Case Study of China

About the Authors

Index

Chapter 1

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This book is a valuable resource not only for social science researchers, but also for those in related fields, e.g., city planners and tourism officers, among many others. This book could serve as a text for an advanced undergraduate level course for students in many of the tourism development and marketing fields. Additionally, this book is a valuable resource for teaching graduate students not only in tourism, but also in other fields related to China studies.

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