Table of Contents
Preface
Part I. A Cross-Country Analysis of the Business Ecosystem in the Middle East and Europe
Chapter 1. The Business Ecosystem of Selected Countries in the Middle East and Europe
Chapter 2. The Geopolitical Antecedents of the Middle East and Europe
Part II. Brand Equity Strategy
Chapter 3. Conventional Consumer-Based Brand Equity: A Review of the Literature
Chapter 4. Cultural Heuristics in SME Brand Decision Strategy: A Case Research Approach
Part III. Frugal Entrepreneurship
Chapter 5. Frugal Residential Property Entrepreneurship: The Case of the Netherlands
Index