Hamed Taherdoost, PhD – Professor, University Canada West, Vancouver, B.C., Canada
Mitra Madanchian, PhD – School of Arts, Science and Technology, University Canada West, Vancouver, B.C., Canada
Vishal Jain, PhD – Professor and Dean, School of Engineering & Technology, Vivekananda Institute of Professional Studies – Technical Campus, New Delhi, India

Series: Technology in a Globalizing World; Organization, Business and Management
BISAC: BUS083000; BUS042000; COM032000
DOI: https://doi.org/10.52305/ETQL6221

Technology Acceptance and Adoption: Challenges and Opportunities explores how individuals, organizations, and societies embrace or resist emerging technologies in an increasingly digital world. The book provides a comprehensive analysis of major technology acceptance models, adoption frameworks, and the psychological, social, and organizational factors influencing technological uptake. It highlights the challenges that impede technology adoption, such as ethical concerns, resistance to change, and digital skill gaps, while also showcasing opportunities created by innovation, digital transformation, and artificial intelligence. Through an interdisciplinary perspective, this volume bridges theory and practice, offering valuable insights for researchers, business leaders, and policymakers seeking to understand the dynamics of technological change. By addressing both enablers and barriers, it contributes to a deeper understanding of how technology can be effectively integrated to enhance productivity, sustainability, and human development in the modern digital era.

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