Lindsay A. Hogan, PhD, RTTP – Learning Advisor, Research Development, Australian National University, Acton Campus, Australia

Series: Business Issues, Competition and Entrepreneurship; Intellectual Property in the 21st Century
BISAC: LAW051000; TEC057000; BUS025000
DOI: https://doi.org/10.52305/KQCU1577

Universities generate extraordinary ideas – but turning them into real-world impact is rarely straightforward. This book lifts the curtain on the fast-paced, often misunderstood world of tech transfer, giving readers a front-row seat to the messy, creative, and highly strategic work of moving research into industry hands. It reveals what really happens behind the scenes: the negotiations, the competing priorities, the quiet wins, and the skills that make it all come together. Rather than offering another dry manual, this book brings the profession to life. Through practical insights and sharp reflections, it shows how commercialisation teams evaluate opportunities, guide academics, shape partnerships, and make judgement calls with imperfect information. It highlights the human side of the role -building trust, managing expectations, spotting potential early, and balancing institutional, commercial, and researcher goals.

This is an essential resource for early-career commercialisation and IP professionals, researchers considering a tech transfer career, and research group leaders seeking to understand the commercialisation ecosystem. It demystifies the profession, clarifies its purpose, and equips readers with the tools and mindset needed to operate confidently in a rapidly evolving innovation landscape.

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