Sandeep Poddar, PhD – Professor and Deputy Vice Chancellor (Research & Innovation), Lincoln University College, Malaysia
Biswajit Paul, PhD – Assistant Professor, PG & Research Department of Commerce, University of Gour Banga, West Bengal, India
Amiya Bhaumik, PhD – President and Founder, Lincoln University College, Petaling Jaya, Selangor Darul Ehsan, Malaysia

Series: Business Issues, Competition and Entrepreneurship; Small Business Considerations, Economics and Research
BISAC: BUS025000; BUS027000; BUS090040
DOI: https://doi.org/10.52305/PEZW4637

Businesses of all sizes must evaluate their growth and long-term success plans in the quickly evolving environment of today. Environmental, social, and economic reasons have combined to make the desire for sustainable practices a mainstream expectation rather than a niche issue. It is obvious that Startups and Small to Medium-sized Businesses (SMEs) must embrace sustainability as a competitive advantage as well as a moral need as the world grows more conscious of the effects of inequality, resource depletion, and climate change.

This book was conceived to address the growing interest and necessity for smaller businesses to adopt sustainable practices as well as strategies. Traditionally, sustainability has been seen as the domain of large areas, but the reality is that Startups and SMEs have a unique opportunity to lead by example. Their agility, innovation, and closer connections to their communities enable them to integrate sustainable approaches more seamlessly than larger, slower-moving organizations.

For entrepreneurs and business owners hoping to grow their operations while adhering to sustainability ideals, this book offers insightful information. It also discusses the several relevant frameworks for sustainable investment. This will serve as a guide and enlighten investors about sustainable investment options, allowing them to deploy their investments to projects that are valuable and maximize returns while meeting environmental, social, and governance (ESG) standards.

This book provides a significant socio-economic implication and is intended to cater to academicians, researchers, students, corporates, policymakers, investors and general readers at large.