Sustainable and Shared Value Creation: Innovative Strategies for Organisational Success


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Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS103000
DOI: 10.52305/OIHP3034

In a post-Global Financial Crisis (2008) and post-COVID-19 (2020) competitive world, an organizational strategy needs to be promoted for gaining sustained competitive advantage by creating value. So, there is a need for a thorough study to explore the current value creation practices in commercial organisations and recommend a framework to accelerate the process of value creation.
This book explores how sustainability and shared value are facilitating the process of value creation within banking organisations and property organisations. Considering a multiple case study approach and constructivist paradigm, eight Australian case studies are exemplified to denote how practical issues can be examined through the new sustainability lens. The four thematic components explored in this book are a) clean technology, b) sustainability vision at the bottom of the pyramid, c) reconceiving products/services and d) redefining the value chain.
In the context of social and economic value creation by the Australian organisations, the underlying objectives of the book are to a) explore the adoption of components of the applied sustainable value and shared value business models by Australian banking and property organisations for social and economic value creation; and b) empirically develop an alternative business model for the Australian banking and property industries, based on emerging components from industry-wide interview responses.
Our research resulted in many findings that showed a number of industry-wide differences. However, the notable and main difference was that a) banking organisations predominantly leverage sustainability based on product/service innovation at the bottom of the pyramid level, and b) property organisations predominantly leverage environmental sustainability based on the application of clean technology through redefining the value chain.
The primary interview data analysis suggests that the selected Australian sustainable and shared value organisations also emphasise the co-creation of value based on their engagement with customers, stakeholders, and communities. The secondary data analysis suggest that the selected Australian property organisations ensure a higher increase in net profit after tax and return on equity compared to the selected banking organisations.
The main recommendation emanating from industry case interviews and presented in this book is an empirically developed alternative business model for value co-creation based on two new thematic components, which are a) stakeholder engagement and b) community resilience.
The book will come as a guide to future academic researchers and practice managers in implementing the recommended value co-creation business model to create social and economic value.

Table of Contents

Table of Contents


List of Tables



List of Abbreviations

Chapter 1. The Changing Role of Business in Society and Value Creation

Chapter 2. Value Creation: CSR and Sustainability Perspectives

Chapter 3. Research Design and Methodology

Chapter 4. Value Creation by Australian Banking Organisations

Chapter 5. Value Creation by Australian Property Organisations

Chapter 6. Strategic Initiatives for Value Creation – Selected Banking and Property Organisations

Chapter 7. Social and Economic Value Creation in Australian Banking and Property Organisation

Chapter 8. Future Implications and Recommendations for Value Creation


About the Authors

Dr. Asoke Rocky Mehera, PhD (Business Sustainability), MBA, MPA, Post-Doc Researcher, Prince2 Practitioner, Excelsia College, Australia: Dr. Rocky has worked for the Australian School of Management, Southern Cross University, Australian Institute of Business, ATMC Federation and Sunshine Coast University, Macleay College, and Excelsia College as an academic and research supervisor in the field of leadership, entrepreneurship, project and business management. He has extensively published books, book chapters and journal articles in the field of Shared Value and Education for Sustainability. He is the co-founder of the Australian Centre for Sustainable Development Research and Innovation. More information can be found here:

Professor Sardar M. N. Islam, Ph.D., CPA, LL.B., M. A. (First Class), M. A., B. A. (Hons); Victoria University, Australia: Professor Sardar M. N. Islam is Professor at ISILC, Victoria University. He has been a Professor of Business, Economics and Finance at Victoria University from 2007 to 2017. He adopts a global and humanistic approach in his research and academic works. He has published a good number of research books in business analytics, digitalisation, accounting, finance, business, management science, economics and law. Each of these books makes significant scientific contributions to literature. Prestigious publishers have published his books, and the majority of his books are published in highly regarded book series. He has also published many articles, including some leading journal articles, in his specialised research areas. More information can be found here:

Dr. Selvi Kannan, PhD, Academic Researcher and Consultant, Victoria University, Australia: Dr. Selvi Kannan is a published Academic, Executive Director and Professional Adviser. She has extensive experience across the higher education, public and private sectors and start-ups, both in Australia and internationally. Selvi’s research expertise is centred on human capital knowledge management. Particularly in the context of developing leadership and entrepreneurship capabilities that drive business value and creativity. She influences organisational transformation in Digitalization, AI and Ethical Sustainability. Her passion for human capital optimisation and organisational learning is aimed to maximise outcomes and realise tangible and intangible improvements to ethical productivity, efficiency and wellness. More research can be found here:

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