Strategic Rethinking: Connecting Local-Global Business Models

Rajagopal, PhD (Editor)
Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico

Divya Kirti Gupta (Editor)
GITAM Hyderabad Business School, GITAM (Deemed to be University), Hyderabad, Telangana State, India

Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS041000

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Edited by I Leslie Rubin, Robert J Geller, Abby Mutic, Benjamin A Gitterman, Nathan Mutic, Wayne Garfinkel, Claire D Coles, Kurt Martinuzzi, and Joav Merrick

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Globalization has moved through several change phases from capitalistic philosophy to democratic business notions involving stakeholders in the process of business growth. Large companies are seeking to harness globalization through cooperation with the local enterprises to reach the bottom-of-the-pyramid market segment. The opportunities for global businesses are expanding with the support of rapidly emerging product markets, the global race for innovation, technology, and talent management, which tend to widen the impact of digitization. The multinational companies today are engaging with the local enterprises to exploit reverse innovations and build new business models. This edited volume spread across fourteen distinguished articles aims at bringing together rich discussions on global-local convergence in reference to emerging markets. The impact on business-to-business and business-to-consumers imperatives, global-local convergence, and vice-versa effects that are driving the national economy are discussed through conceptual and empirical research papers.

Discussions in this volume would critically analyse the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance at the global-local paradigm. This book will serve as a reference book and is widely useful to researchers engaged in exploring the small-business development in emerging markets and the effects of expansion of multinational companies into the emerging markets. The research papers and essays compiled in this volume will be enriching knowledge on business management among policy makers, corporate managers, and students of graduate management programs. In our view, graduate management students, potential researchers, and corporate managers will find this volume interesting for carrying out future research.
(Imprint: Nova)

Preface

Chapter 1. Business-Politics Interplay in Global-Local Business Policies: A Critical Examination
(Rajagopal, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico)

Chapter 2. Towards Harmonic Globalization: Global-Local Convergence of Business Models, Economic Policies, Socio-Political Scenarios Through Holistic Corporate Management (HCM)
(Subhash Sharma, Indus Business Academy, Bangalore, India)

Chapter 3. Redesigning Corporate Social Responsibility for the Global Agenda: A Stakeholder Centric Approach for Business Survival
(Andrée Marie López-Fernández, Universidad Panamericana, Mexico City, Mexico)

Chapter 4. Rethinking and Transforming Local-Global Convergence: Upholding Our World, Regenerating our Earth and the Calling of a Planetary Lokasamgraha
(Ananta Kumar Giri, Madras Institute of Development Studies)

Chapter 5. Business Model vs Lean Canvas in the Global – Local Scenario: A Conceptual Study
(M. Pushpa, Hyderabad Business School, GITAM, Hyderabad, India)

Chapter 6. Determinants Stimulating Customer Sensory Experience of Global and Local Coffee Chains
(Sadhvi Mehrotra and Divya Kirti Gupta, Dayanand Academy of Management Studies, Kanpur, India, and others)

Chapter 7. A Study on Internet Banking (IB) Experience: The Role of Demographics in the Indian Context
(Thirupathi Chellapalli and D. V. Srinivas Kumar, School of Management Studies (SMS), University of Hyderabad, India)

Chapter 8. Self-Image Congruence Towards Vogue Brands among Millennials: A Study of Consumer Behavior in Mexico
(Ananya Rajagopal, Industrial and Systems Engineering from Tecnologico de Monterrey, Mexico City, Mexico)

Chapter 9. Role of Ethics and Value System in Higher Education with Special Reference to Proposed New Education Policy
(Karunesh Saxena, Vandana Gupta and Ashish Mathur, Director and Chairman, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur, India, and others)

Chapter 10. Digitization: A Study of Service Delivery Innovation in Banking Systems
(Khushboo Kumari and Rajeev Verma, Chandragupt Institute of Management Patna, Patna, India, and others)

Chapter 11. Investigation of Customer Co-Creation in Developing New Age Banking Products
(Jyoti Verma, Organizational Behavior and Human Resource Management from Institute of Management, Nirma University, Ahmedabad, Gujarat, India)

Chapter 12. Study on Transactional Leadership: Findings from an Empirical Survey in Three ITC Divisions
(Subba Rao Tulasi and S. Suman Babu, Sri Venkateswara University, Tirupati, India, and others)

Chapter 13. Ease of Doing Business: A Convergence Business Model
(Venu Kesi Reddy and A. Sree Ram, Assistant Professor in Department of MBA, Vaagdevi College of Engineering [Autonomous], Warangal Urban, India, and others)

About the Authors

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