Table of Contents
Chapter 1 – Tourism Marketing in the Contemporary Era (pp. 1-38)
Chapter 2 – The Power of Word of Mouth Communications (pp. 39-64)
Chapter 3 – Social Media Theories (pp. 65-80)
Chapter 4 – Strategic Online Marketing Model (pp. 81-98)
Chapter 5 – Online Marketing in Hospitality and Related Services (pp. 99-124)
Chapter 6 – Online Marketing in the Transportation Industry (pp. 125-140)
Chapter 7 – Online Marketing by Travel Intermediaries (pp. 141-158)
Chapter 8 – Online Marketing in Nature-based Tourism – A Parks Perspective (pp. 159-174)
Chapter 9 – Online Marketing by Heritage Attractions (pp. 175-194)
Chapter 10 – Online Marketing Initiatives by Destination Marketing Organizations (pp. 195-218)
Chapter 11 – Conclusion: Strategizing Online Marketing (pp. 219-240)
Chapter 12 – Going Forward: A Smart Marketing Agenda (pp. 241-248)
This book is written for both academicians and practitioners. Senior undergraduate and graduate courses will benefit from this book. It caters to multidisciplinary audience. Institutions focusing on business management, MBA, sustainability, social sciences, technology, communications etc. will benefit from the book content.
The tourism industry such as the hotels and resorts, museums, restaurants, transportation, travel agents, tour operators, and event organizers will benefit. Also, this book is of relevance to the destination marketing organizations such as state tourism offices and convention and visitor bureaus in the USA and national and regional tourism organizations across the globe.