Teresa B. Treviño Benavides – UDEM Business School, Universidad de Monterrey, Mexico
Flor E. Morton Rodríguez – UDEM Business School, Universidad de Monterrey, Mexico

Series: Media and Communications – Technologies, Policies and Challenges; Technology in a Globalizing World
BISAC: BUS090010; BUS016000; BUS043000
DOI: https://doi.org/10.52305/QDZY6245

In an era defined by rapid technological changes, human interactions have been profoundly transformed. As we face a new reality embedded with social networking sites, opportunities for collaboration and research have never been more relevant. This book embarks on a journey through the complexities of our interconnected world, where digital platforms serve as a means for information as well as business opportunities and interactions.

In exploring the relationships among social networks, people, and businesses, we explore the array of possibilities that arise when individuals from varying backgrounds converge in the virtual world. Through these pages, we invite readers to contemplate the dynamic interplay between technology, society, businesses and managers, as well as the limitless potential for growth and understanding that unfolds in the digital age.

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