Table of Contents

Table of Contents

Preface

Chapter 1 – Finding the Right Symbol: An Annotated Bibliography of Graphical Symbols Standards
(Austin S. Adams and Jeremy J. Foster, James Cook University, Singapore, and others)

Chapter 2 – Ergonomics Recommendations for Traffic Sign Design Based on the Comprehension Performance of Experienced Drivers
(Annie W.Y. Ng and Alan H.S. Chan, Department of Systems Engineering and Engineering Management, City University of Hong Kong, Hong Kong, and others)

Chapter 3 – The Semiotics of a Smile: Signs of Failure on Multi-Use Trails in Dallas, Texas
(Jeff Joiner and Michael Gibson, University of North Texas, College of Visual Arts and Design, TX, USA)

Chapter 4 – The Visual Rhetoric of Signs: A Practice-Based Research Project on the Effects of Public Transport Information Design
(Annina Schneller, Bern University of the Arts, Berne, Switzerland)

Chapter 5 – An Evaluation of Local-Global Cultural Factors in Wayfinding Design: A Case Study of Beijing
(Lingqi Kong, School of the Arts, Loughborough University, UK)

Chapter 6 – Subverting the Sign: The Potential of Lenticular Print Animations
(Freddie Yauner and Paul A. Rodgers, Northumbria University, School of Design, UK)

Chapter 7 – Consumer Interpretation of Recycling Signs on Packaging
(Jurica Dolic, Jesenka Pibernik and Iva Sarcevic, Unversity of Zagreb, Faculty of Graphic Arts, Zagreb, Croatia)

Chapter 8 – Graphic Communication in Multicultural Environments
(Shaima Elbardawil, Nottingham Trent University – School of Art and Design, UK)

Chapter 9 – A Modern Approach to the Testing of Graphical Symbols
(Jeremy J. Foster, Austin S. Adams and Keiichi Koyama, Bolton, England, and others)

Chapter 10 – How Does It Feel? Tactile Interpretations of Visual Symbols
(Paul Chamberlain and Patricia Dieng, Sheffield Hallam University, UK)

Index