Recent Trends in Business and Entrepreneurial Ventures

$230.00

Syed Ahmed Salman, PhD – Associate Professor, Faculty of Business and Accountancy, Lincoln University College, Selangor Darul Ehsan, Malaysia
Sandeep Poddar, PhD – Professor, Deputy Vice Chancellor (Research and Innovation), Lincoln University College, Selangor Darul Ehsan, Malaysia
Vitalii Nitsenko, PhD – Professor, Department of Entrepreneurship and Marketing, Ivano-Frankivsk National Technical Oil and Gas University, Ukraine

Series: Business Issues, Competition and Entrepreneurship; Business, Technology and Finance
BISAC: BUS025000; BUS043000; BUS043020
DOI: https://doi.org/10.52305/KZZV1105

This book is one of a kind in many respects; to begin with, it contains a variety of articles that will expand the reader’s horizons of knowledge. Second, the purpose of this book is to assist readers in developing and directing their creativity and appreciating the external factors that affect the organization. Thirdly, the student will be able to reflect on a path to establishing an enterprise that uses their fundamental knowledge and experience with the help of the book’s guidance. At the very pinnacle of business administration, the manager is expected to have an overarching perspective on how the company functions. The candidate will understand the workings of the business and how the various functional and business units interact through the study of this topic. In addition, the book discusses multiple additional business-related issues, including challenges and novel ideas for the industry.

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Table of Contents

Preface

Acknowledgments

Chapter 1. Academic Entrepreneurship: Current Development Trends and Recommendations
Volodymyr Kyryliuk¹, Maria Tepliuk², Olha Maliarchuk², Tetiana Shkoda² and Oleg Dregalo²
¹Socioeconomics and Personnel Management Department, Kyiv National Economic University, named after Vadym Hetman, Ukraine
²Department of Business Economics and Entrepreneurship, Kyiv National Economic University, named after Vadym Hetman, Ukraine

Chapter 2. The Adaptive Management of Enterprises’ Business Processes Under the Condition of European Integration
Tetyana Korytko¹ and Samira Pіletska²
¹PhD in Economics, Associate Professor, Senior Research Fellow, Department of Business Economic, Institute of Industrial Economics of National Academy of Sciences of Ukraine, Kyiv, Ukraine
²Doctor of Economics, Associate Professor, Professor of the Department of Air Transport Economics, National Aviation University, Kyiv, Ukraine

Chapter 3. A Biotechnological Business Incubator as an Instrument of Innovation Entrepreneurship
Pavlo Pokataіev¹, Kateryna Teteruk² and Anhelina Andriushchenko³
¹First Vice-Rector, Classical Private University, Zaporizhzhia, Ukraine
²Department of Economics and Entrepreneurship, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine
³Department of Biochemistry, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Chapter 4. EU Integration and the Business Efficiency of the Quality Control System of Dairy Products: The Dilemma of Ukrainian Enterprises
Andrii Dankevych¹,², Vitalii Dankevych³ and Yuliia Levchenko¹
¹Department of Economics and Law, National University of Food Technology, Kyiv, Ukraine
²Department of Economic Security, Public Administration and Management, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine
³Faculty of Law, Public Administration and National Security, Polissia National University, Zhytomyr, Ukraine

Chapter 5. Creating Effective Mechanisms for Stimulating Entrepreneurial Activity in the Context of Transforming Digital Enterprises
Ivan Buleev, Natalya Bryukhovetskaya, Iryna Bryl and Yaroslav Bryukhovetsky
Department of Problem of Enterprise Economics, Institute of Industrial Economics of National Academy of Sciences of Ukraine, Kyiv, Ukraine

Chapter 6. The Methodology of SWOT-Analysis in the Case of Justification Diversification Strategy of the Industry Enterprise
Liubov Niekrasova¹ and Оlena Chukurna²
¹Department of Economics Enterprises, Odessa Polytechnic National University, Odessa, Ukraine
²Department of Marketing, Management and Public Administration, State University of Intelligent Technologies and Communications, Odessa, Ukraine

Chapter 7. STEAM Education as a Modern Educational Tool: The Skill of the Future
Viktoriia Hmyria and Nataliya Kuznetsova
Department of Economics, Entrepreneurship and Marketing, Cherkasy state business college, Cherkasy, Ukraine

Chapter 8. Using Inside Sales to Evaluate Organizational Performance within a Multi National Company (MNC): Resilience for Sustainability
Lynn Khor Geak Lian, Sandeep Poddar, Amiya Bhaumik and Oyyapan Duraipandi
Lincoln University College, Petaling Jaya, Malaysia

Chapter 9. The Role of Digital Technologies in Promoting Academic Entrepreneurship: A Framework Proposal
Fedric Kujur¹, Anirban Mandal², Sriparna Guha³ and Sandeep Poddar⁴
¹Assistant Professor, Xavier Institute of Social Service (XISS), Ranchi, Jharkhand, India
²Faculty Member, ICFAI Business School, Kolkata, India
³Assistant Professor, GITAM Deemed to be University, Visakhapatnam, Andhra Pradesh, India
⁴Deputy Vice Chancellor (Research & Innovation), Lincoln University College, Petaling Jaya, Malaysia

Chapter 10. Critical Infrastructure Facilities Activity Under Martial Law Conditions
Shapran Oleksandr
Department of the Economics and Management, Kyiv National Economic University, Kyiv, Ukraine

Chapter 11. The Influencing Factors of Customer Satisfaction in Mobile Brands in Myanmar
Ba Nyar Eain, Abhijit Ghosh, Midhun J. Chakkaravarthy and Amiya Bhaumik
Lincoln University College, Petaling Jaya, Selangor D. E., Malaysia

Chapter 12. The Mainstream Transformation of Ideas into Breakthrough Innovations
Inna Riepina, Mariia Tepliuk and Halyna Yamnenko
Department of Business Economics and Entrepreneurship, Kyiv National Economic University, named after Vadym Hetman, Kyiv, Ukraine

Chapter 13. The Impact of Culture on the Branding Success of Organizations in the Malaysian Food and Beverage Industry
Rizwanullah Marecan Bin Hamid Marecan and Syed Ahmed Salman
Faculty of Business and Accountancy, Lincoln University College, Petaling Jaya, Malaysia

Chapter 14. COVID-19: The Demand for Shariah-Compliant Health Insurance in India
Rusni Hassan¹, Syed Ahmed Salman²,and Syarah Syahira Mohd Yusoff¹
¹IIUM Institute of Islamic Banking and Finance, Selangor, Malaysia
²Lincoln University College, Petaling Jaya, Malaysia

Index

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