Table of Contents
Table of Contents
Preface
‘Conditioned Loyalty’ and Military ‘Strategic Refusal’: The Military and Political Psychology of Loyalty
(Udi Lebel, Department of Sociology and Anthropology, Ariel University, Israel, and Samaria and Jordan Rift R&D Center, Israel)
The Problem of Loyalty in Greedy Institutions
(Abby Peterson, Sara Uhnoo, Department of Sociology and Work Science, University of Gothenburg, Göteborg, Sweden)
<a href=”https://novapublishers.com/wp-content/uploads/2019/07/978-1-62618-572-2_ch2.pdf” target=”_blank” rel=”noopener”>Free Download Available</a>
Loyalty under Stress: The Communal Psychology of Loyalty to a Place
(Miriam Billig, Department of Sociology and Anthropology, Ariel University, Israel, and Samaria and Jordan Rift R&D Center, Israel)
<a href=”https://novapublishers.com/wp-content/uploads/2019/07/978-1-62618-572-2_ch3.pdf” target=”_blank” rel=”noopener”>Free Download Available</a>
The Power of Popularity: An Empirical Pilot Study of the Relationship of Social Media Brand Community Activity with On-Line Consumer Behavior
(Arthur J. O’Connor, Pace University’s Lubin School of Business, New York, NY, USA)
Every Man for Himself! A Review of Shopping Loyalty Differences Between Men and Women
(Deborah J. C. Brosdahl, Department of Retailing, University of South Carolina, Columbia, SC, USA)
Index