Planned Behavior: Theory, Applications and Perspectives

Vincent L. Rush (Editor)

Series: Psychology of Emotions, Motivations and Actions
BISAC: SCI090000



Volume 10

Issue 1

Volume 2

Volume 3

Special issue: Resilience in breaking the cycle of children’s environmental health disparities
Edited by I Leslie Rubin, Robert J Geller, Abby Mutic, Benjamin A Gitterman, Nathan Mutic, Wayne Garfinkel, Claire D Coles, Kurt Martinuzzi, and Joav Merrick


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The theory of planned behavior (TPB) is one of the most widely applicable, and frequently utilized, models of human behavior. The TPB provides a theoretical framework for assessing potential determinants of behavior. Such information can then be used to guide the creation of targeted interventions.

This book provides insight on the theory of planned behavior and its application to the field of substance use; provides information on gender variations and TPB; fruit consumption determinants among young adults in Italy; discusses moderation of intense physical activity intentions; and provides a short-communication which discusses applying the TPB on school based interventions on children’s fruit and vegetable intake. (Imprint: Novinka )


Chapter 1 - The Theory of Planned Behavior and Its Applications to the Field of Substance Use (pp. 1-12)
Sean M. Murphy, Ph.D. (Department of Health Policy and Administration Washington State University, USA)

Chapter 2 - An Expanded Version of the Theory of Planned Behavior to Predict Revisit Intention to the Monfragüe National park (Cáceres, Spain) (pp. 13-36)
Natalia López-Mosquera (Universidad de Extremadura- Facultad de Estudios Empresariales y Turismo, Dpto. de Economía Financiera y Contabilidad, Cáceres, Spain)

Chapter 3 - Gender Variations in Determinants of Oral Hygiene Behavior: A Secondary Analysis Based on the Theory of Planned Behavior (pp. 37-54)
Yvonne A. B. Buunk-Werkhoven, RDH, Ph.D. and Arie Dijkstra, Ph.D. (Department of Social Psychology, University of Groningen, The Netherlands, and others)

Chapter 4 - Fruit Consumption Determinants among Young Adults in Italy (pp. 55-72)
Davide Menozzi and Cristina Mora (Department of Food Science, University of Parma, Parma, Italy)

Chapter 5 - Understanding Exercise Action Control: Moderation of Intensity on Physical Activity Intentions and Behavior in a Canadian University Sample (pp. 73-94)
Bonnie A. Fiala and Ryan E. Rhodes (Population and Public Health Division, British Columbia Ministry of Health, Victoria, British Columbia, Canada)

Chapter 6 - The Moderating Effect of a School Based Intervention on Children‘s Fruit and Vegetable Intake: An Application of the Theory of Planned Behaviour (pp. 95-104)
Siobhan A. Hugh-Jones, Mark T. Conner, Janet E. Cade, Darren C. Greenwood, Joan K. Ransley, Meaghan S. Kitchen and Charlotte E. Evans (Institute of Psychological Sciences, University of Leeds, Leeds, United Kingdom)


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