Persuasion On-Line and Communicability: The Destruction of Credibility in the Virtual Community and Cognitive Models


Francisco V. Cipolla-Ficarra
HCI Lab – F&F Multimedia Communic@tions Corp, Bergamo, Italy

Series: Computer Science, Technology and Applications
BISAC: SOC000000

Table of Contents

In the era of quality in interactive communications, persuasion is an implicit attribute in the human-computer interaction process and the human-computer interface design. Persuasion avails itself of the new technologies to modify the behaviour of the potential users of the on-line and off-line interactive systems. This new book focuses on its presence in the on-line systems aimed at university education. Consequently, a series of techniques and heuristic methods to unveil the persuasion practiced on-line for the last eight years in a European university context is presented.

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