Persuasion On-Line and Communicability: The Destruction of Credibility in the Virtual Community and Cognitive Models

Francisco V. Cipolla-Ficarra
HCI Lab – F&F Multimedia Communic@tions Corp, Bergamo, Italy

Series: Computer Science, Technology and Applications
BISAC: SOC000000

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In the era of quality in interactive communications, persuasion is an implicit attribute in the human-computer interaction process and the human-computer interface design. Persuasion avails itself of the new technologies to modify the behaviour of the potential users of the on-line and off-line interactive systems. This new book focuses on its presence in the on-line systems aimed at university education. Consequently, a series of techniques and heuristic methods to unveil the persuasion practiced on-line for the last eight years in a European university context is presented.

1. INTRODUCTION

2. TECHNIQUES AND METHODS

3. MODELS AND GUIDELINES FOR INTERACTIVE DESIGN

4. FROM HUMAN-COMPUTER COMMUNICATION TO HUMAN-COMPUTER INTERACTION

5. PERSUASION: MAIN VARIABLES OF COMMUNICATION IN THE VIRTUAL COMMUNITY

6. PERSUASION COMPLEXITY: DYNAMIC PERSUADER AND INTERACTIVE PERSUADED PERSON

7. PERSUASION, EDUCATION AND NEW TECHNOLOGIES

8. LESSON LEARNED AND CONCLUSION

INDEX

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