Paradigm Shifts within the Communication World


Enes Emre Başar, PhD (Editor) – Associate Professor, Anadolu University Faculty of Business Administration Marketing Department, Turkey

Series: Media and Communications – Technologies, Policies and Challenges

BISAC: SOC052000

This collection of essays emphasizes new and emerging research paradigms in the communication world. The aim of this book is to provide researchers and practitioners with new paradigms in the form of ideas, concepts, trends, values and practices in the communication realm. This book will examine current, emerging, and cutting-edge approaches to communication in the broadest sense. The focus of this book is to draw in-depth understanding on the phenomenon of continuous and rapid growth of new communication means, shifting from the traditional unidirectional sharing of information to multidirectional sharing channels.

The chapters take the reader on a journey through new paradigms and emerging domains in which communication is expected to play a greater role. Readers of this book will be inspired by these new paradigms in communication and seek to push the boundaries even further to keep up with the breathtaking speed of the digital era. Perhaps the most significant take-home message from this book is the demonstration of how practices map onto paradigms.

This collection presents 18 high quality chapters from a multi-disciplinary collection of internationally leading and emerging scholars. These chapters provide students, scholars, and practitioners alike with readable, engaging and innovative ways to think critically about communication.

Table of Contents


Chapter 1. The Paradigm Shift in Practices of Journalism Through Traditional to the New Media: A Critical Assessment
(Nurcan Törenli and Zafer Kıyan – Department of Journalism, Ankara University, et al.)

Chapter 2. Media Performance: From the Perspective of the Comparative Advantage Theory
of Competition
(Işık Özkan and T. Hande Arbak – Faculty of Communication, Yaşar University, Turkey)

Chapter 3. Discourse Management and Contextualization Shift: COVID-19 and the New Normal
(Merve Geçikli – Department of Foreign Languages, Ataturk University, Turkey)

Chapter 4. Digital Nomadism as a New Concept at the Intersection of Gig Work, Digitalization
and Leisure
(Aysu Kes Erkul – Department of Political Science and Public Administration, Hacettepe University, Turkey)

Chapter 5. The Darker Side of the Virtual Environment: Online Discrimination
(H. Andaç Demirtaş Madran – Faculty of Communication, Başkent University, Turkey)

Chapter 6. Representation of the Elderly and Agedness in the Media, the Sample of News Sites
(Deniz Elif Yavalar – Department of Journalism, Erciyes University, Turkey)

Chapter 7. A Systematic Literature Review of Game Studies Research in the Last Decade:
Where Are We Now and Where Do We Go from Here?
(Ergin Şafak Dikmen, Levent Y. İnce and Emel Özdora Akşak – Department of Radio, Television and Film, Ankara University, Turkey, et al.)

Chapter 8. Step Aside, Millennials and Centennials! The Attitudes of Baby Boomers toward Social Media Influencers
(Eser Levi and Ayse Bengi Ozcelik – İstanbul Bilgi University, İstanbul, Turkey)

Chapter 9. Generational Difference in Media Consumption During the COVID-19 Pandemic
(Gresi Sanje and Onur Serdan Çarboǧa – Department of Advertising, Istanbul Bilgi University, Turkey)

Chapter 10. Child Influencers on YouTube as the New Narrators: Consumer Socialization Theory Revisited
(Dilek Melike Uluçay and Kadriye Kobak – Department of Public Relations and Advertising Yaşar University, Turkey, et al.)

Chapter 11. An Integrated Framework for the Communication Processes between Digital Influencers and Brands
(Cansu Yıldırım and Gül Denktaş Şakar – Maritime Faculty, Dokuz Eylul University, Turkey)

Chapter 12. New Stories and Digital Storytelling for New Consumers
(Selin Bitirim Okmeydan – Department of Public Relations and Publicity, Ege University, Turkey)

Chapter 13. Mücbir Sebepler: Turkey’s Talk Show for COVID-19 Lockdowns
(Ivo O. Furman and Alper Kırklar – Faculty of Communication Media School, İstanbul Bilgi University, Turkey)

Chapter 14. Extended Reality to Extended Cognitive Effects: The Impact of Augmented, Virtual
and Mixed Reality on Storytelling
(Fatih Erken – Scientific Research Project Office, Muğla Sıtkı Koçman University, Turkey)

Chapter 15. Philosophical Perspectives on Ethical Issues in Neuromarketing
(Dinçer Atlı and Çiğdem Yazıcı – Department of Advertising Design and Communication, Uskudar University, Turkey, et al.)

Chapter 16. Refugees Made Invisible in Turkey and Turkish Media on the COVID-19 Pandemic Process
(Canan Dural Tasouji and Aslıhan Ardıç Çobaner – Communication Faculty, Mersin University, Turkey)

Chapter 17. Digital Media Influencers’ Commodification of Social Movements and Human Suffering
(Ece Nur Kaya Yıldırım and Onur Serdan Çarboğa – Department of Advertising, Ege University, Turkey, et al.)

Chapter 18. Social Movements Digitalized: Turkish Citizens’ Perception of and Participation
in Online Social Movements
(Selcan Yeşilyurt, Elif Engin and Burcu Eker Akgöz – Communication Faculty, Department of Public Relations, Bahcesehir University, Turkey)


Additional information



Publish with Nova Science Publishers

We publish over 800 titles annually by leading researchers from around the world. Submit a Book Proposal Now!