Modeling Social Behavior and Its Applications

Lucas Antonio Jódar Sánchez (Editor)
Universitat Politècnica de València, Technical University of Valencia, Valencia, Spain

Elena de la Poza Plaza (Editor)
Universitat Politècnica de València, Technical University of Valencia, Valencia, Spain

Paloma Merello Giménez (Editor)
Universitat Politècnica de València, Technical University of Valencia, Valencia, Spain

Luis Acedo Rodriguez (Editor)
Universitàt Politècnica de València, Ciudad Politècnica de la Innovación, Spain

Series: Social Issues, Justice and Status
BISAC: SOC026000




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This book analyzes human behavior from an individual and organizational perspective. Based on cutting-edge research, each chapter is focused on modeling human behavior in different fields and taking into account uncertain environments by applying innovative quantitative and qualitative approaches.

This book deals with the decision-making process of individuals behaving as economic agents who consume, save, produce and invest, but also with organizations such as families, firms, public entities and even countries.

This book comprises a wide spectrum of contemporary topics. Each chapter challenges the reader by the approaches employed, providing insight into the pillars of western societies: Sociology and Public Health, Economy and Finances, Medicine, Architecture, Archeology and Engineering.

Modeling Social Behavior and its Applications deals with trendy issues and provides answers to socio-economic dilemmas.


Chapter 1. Modeling Perceived Happiness with Socio-Demographic and Economic Dimensions (pp. 1-12)
(Lucas A. Jódara Sanchez, Paloma Merello Gimenez and Elena de la Poza Plaza)

Chapter 2. Modelling Bullying Propagation in Greece (pp. 13-22)
(Elena de la Poza Plaza, Lucas A. Jódar Sanchez and Konstantina Marga)

Chapter 3. The Application of Social Inequality Models on Selected Regions of the European Union (pp. 23-40)
(Michaela Staníčková, Lukáš Melecký and Lenka Fojtíková)

Chapter 4. Female Leadership: Highlighting Women’s Strength in a New Leadership Model (pp. 41-56)
(Maria Caballer-Tarazona and Cristina Pardo-Garcia)

Chapter 5. Ranking Universities through an Extended Goal Programming Model (pp. 57-68)
(Francisco Guijarro, Delimiro Visbal-Cadavid and Mónica Martínez-Gómez)

Chapter 6. Modeling Social Behaviors in Organizations through Shaping the Culture Focused on Organizational Learning (pp. 69-86)
(Mateusz Molasy, Katarzyna Walecka-Jankowska and Anna Zgrzywa-Ziemak)

Chapter 7. Analyzing Country Risk through the Fixed-Income Securities Market: The Case of Spain and Greece (pp. 87-104)
(Héctor Ariza Gutiérrez and Elena De la Poza Plaza)

Chapter 8. Constructive Capitalization Model of Operating Leases: The Impact of IFRS 16 in European Companies (pp. 105-124)
(Francisca Pardo, David Pla and Paloma Merello)

Chapter 9. Management Behaviour and Capital Structure Applying the Accounting Methodology of Radar Charts: Evidence from Italy (pp. 125-148)
(Miguel Ángel Pérez-Benedito, Luis Porcuna-Enguix and Rubén Porcuna-Enguix)

Chapter 10. Implications of Behavioural Economics for Monetary Policy (pp. 149-162)
(Kateřina Dvoroková and Markéta Dolinová)

Chapter 11. A Literature Review and Mathematical Modeling of the Value of a Brand: An Application to the Technology Sector (pp. 163-176)
(Mª Ángeles Alcaide González, Elena De la Poza Plaza and Guadalajara Natividad Guadalajara Olmeda)

Chapter 12. Exploring the Determinants of Firms’ Twitter Adoption, Use Intensity and Online Influence (pp. 177-184)
(Robert Selles, Desamparados Blazquez and Josep Domenech)

Chapter 13. A Mathematical Model Structured by Age Groups and Varying the Population Size to Predict the Users of E-Commerce over the Next Few Years
(pp. 185-192)
(C. Burgos, J. C. Cortés, I. C. Lombana, D. Martínez-Rodríguez and Rafael J. Villanueva)

Chapter 14. A Method to Determine Probabilistically Profiting Positions with Investment Speculative Strategies Based on Spread Derivatives: Theory and Applications (pp. 193-206)
(C. Burgos, J.-C. Cortésy, D. Martínez and Rafael J. Villanueva)

Chapter 15. The Scenarios and Needs for Specialist Physicians in a European Region (pp. 207-218)
(Isabel Barrachina Martinez and David Vivas Consuelo)

Chapter 16. Modeling Spatial Variability of Type 2 Diabetes Mellitus Medication: Its Use and Cost in the Valèncian Community (pp. 219-226)
(Javier Díaz-Carnicero, David Vivas-Consuelo, Natividad Guadalajara-Olmeda and Vicent Caballer-Tarazona)

Chapter 17. The Authors of the Obra Nova, the Little Great Work on València's Cathedral: Their Time and Crafting of a Vision about Two of the Most Important Persons of Spanish Renaissance Architecture in València (pp. 227-238)
(Vicente Blasco, Ángeles Mas, Carlos Lerma and Enrique Gil)

Chapter 18. Controlling the Dynamic Impact of Humans in Archaeological Sites for Preventive Conservation (pp. 239-252)
(Paloma Merello, Fernando J. García-Diego and Claudia Scatigno, Department of Accounting, University of Valencia, Valencia, Spain)

Chapter 19. Automatic Prediction of the Commercial Quality of Slate Slabs Using a Mathematical Model (pp. 253-270)
(Carla Iglesias, Javier Martínez, Javier Taboada and Eduardo Giráldez)

About the Editors (pp. 271-274)

Index (pp. 275)

In this book the editors have compiled a wide variety of models in the social sciences and economics. The social sciences and economy cover a large number of study areas and topics that are very diverse. The topics covered in this book are, of course, not comprehensive and closely related to the research interests of the editors. The word model is also used in its most general sense which is a simplified vision of reality. The chapters in the book give a good introduction to the topics they covered and show to how use modeling techniques to further the understanding of the subject. In some cases, the models can be used to make predictions. I will only mention some of the subjects covered:
Study of the perceived factors affecting happiness, a population based model of bullying, how to rank universities, modeling social behavior in organizations, a constructive capitalization model,
and an analysis of data of twitter use.

The models covered go from mathematical models with equations used to represent the simplified reality to statistical models with correlation and data analysis and fitting to others which reduce all the possible factors involved to a few considered the most relevant.

All the chapters used real data to validate the model, have a description of the methods used and have a good set of references. The book is a very useful introduction to a wide range of topics and the interested reader can then use the references provided to get a deeper insight into the topic and adapt the methods and ideas presented to other subjects.
- Benito Chen-Charpentier, Ph.D., Professor of Mathematics, Department of Mathematics, University of Texas at Arlington, USA

Keywords: Mathematical Modeling, Human Behaviour, Sociomathematics, Mathematical epidemiology

Audience: Researchers and Students in Social Science, Applied Mathematics and Mathematical Modelling

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