Table of Contents
Table of Contents
About the Author
Key Words
Abstract
Introduction
Chapter 1 Review of Literature
Chapter 2 Methodology
Chapter 3 Validation of Survivors’ Lack of Identification with Current Campaigns
Chapter 4 Sexual Assault: The Unreported Felony within Domestic Violence
Chapter 5 Negative Effects of Current Public Service Advertising
Chapter 6 Participant Perspectives on PSA Format Effectiveness
Chapter 7 Participant Suggestions for Improved Campaigns
Chapter 8 Conclusion and Future Research
Bibliography
Appendix A: Focus Group Questions Guide for Moderators
Appendix B: Sample Participant Consent From
Appendix C: Respondent Attribute Chart
Index
This book is written for all professionals who work with women experiencing, or who have experienced, intimate partner violence. This includes all aspects of the healthcare field—including individuals involved in both women’s physical and mental health. Anyone working within human rights organizations around the world—especially those dedicated to women’s rights—would also benefit from this research (i.e. National Institute of Mental Health, World Health Organization, UN Women, National Organization for Women, Clinton Foundation, National Coalition Against Domestic Violence). The material is also relevant to those who create and financially support nonprofit advertising campaigns and organizations, as well as public service advertising—including the American Association for Advertising. In addition, anyone tied to media coverage or documentaries tied to stories involving intimate partner violence in any form should be aware of the specifics contained in this research. Further, social workers and therapists, as well as those involved in law enforcement and the judicial justice system should be apprised of the true dynamics of intimate partner violence, as outlined in this research. Anyone teaching within the fields of social work, sociology, psychology, communication, and mass communication, should also be knowledgeable about the behavior dynamic specifics in this research. Finally, any women within the general public who are wrestling with issues of violence should be aware of the research unveiled in this book