Media Anthology: A Critical Reader – Visualising Mass Media from a Macro Perspective


Theophilus K. Gokah (Editor)
Professor, College of Education, CEDU American University in the Emirates, Dubai, UAE

Series: Media and Communications – Technologies, Policies and Challenges
BISAC: SOC052000

Understanding the conceptual relationship between the building blocks of media and communication is important not just for one’s knowledge, but for what works in practice. This is important especially as societies become complex. From its macro-perspective, Media Anthology sees both media and communication landscapes as experiencing dramatic changes since the introduction of social media. It helps the reader to scope and digest trending issues presented within the field of mass media and communication. For students of media and communication, this book opens an array of information. And to the practitioner, it introduces an opportunity to locate and fuse practice with professionalism in a dynamic and contested field like media and communication. (Imprint: Nova)

Table of Contents

Table of Contents



Chapter 1. Towards a Non-Postcolonial Ontology of the Media in Developing Countries
Rajesh Sampath (Heller School for Social Policy and Management, Brandeis University, Waltham, MA, USA)

Chapter 2. The Impact of ASMR on Social Media Generation
Fran Apprich (Dean, School of Communication and Media Studies, Health and Environment, Canadian University Dubai, UAE)

Chapter 3. The Irony of the Indian Education System Portrayed in the Novel of Chetan Bhagat: Five Point Someone
Saheel Iqbal, Lajwanti Kishnani, Vipul Parmarthi (School of Engineering, Birla Institute of Technology and Science, Pilani – Dubai, UAE)

Chapter 4. Virality of the Male Gaze: The Selfie and Commodification of Women
Meena T Pillai (Director, Centre for Cultural Studies, Director, School of English and Foreign Languages, University of Kerala, Trivandrum, India)

Chapter 5. Comparison of Crime Solving Procedures Between Indian and Western Television Crime Shows
Revathy Rajan (Manipal University Dubai, School of Media and Communications, Dubai, UAE)

Chapter 6. Celebrity Endorsements on Youth Buying Behaviour
Kanika Mathur (Manipal University Dubai, School of Media & Communication, Dubai, UAE)

Chapter 7. Behind the Turntables in a Desert: Experiencing EDM Culture in Dubai
Seidon Alexis (School of Media & Communication, Manipal University Dubai, UAE)

Chapter 8. The Representation of Nature, Gender Roles & Post-colonial Mediators in Pocahontas (1995) and Princess Mononoke (1997)
Hansabye Luximan (School of Media & Communication, Manipal University Dubai, UAE)

Chapter 9. Cultural Appropriation and the Misrepresentation of People of Colour (PoC) in Mainstream Hollywood Movies
Sayema Wasi (Manipal University Dubai, School of Media & Communication, UAE)

Chapter 10. Mad Marketing: The Bollywood Business in the UAE
Disha Dadlani (Manipal University Dubai, School of Media and Communication, Dubai, UAE)

Chapter 11. Trolling & Online Aggression: A Review of Underlying Conflicts and Varied Definitions
Lippy Ramchandani (Manipal University Dubai, School of Media & Communication, UAE)

Chapter 12. Rebirth of Vampire Imageries in the 21st Century: An Appraisal
Suha Sabith (School of Media and Communication, Manipal University Dubai, UAE)

Chapter 13. Gratification of the Self: Reasons Behind the Phenomenon of ‘Retweeting’
Sabir Haque and Seena Biju (Department of Media & Communication, Manipal University, Dubai, UAE)

Chapter 14. Ethical Theory and Social Media
Abderrahmane Azzi (College of Communication, University of Sharjah, Sharjah, UAE)


About the Editor


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