Mass Customisation in Sports: An Insight into the Sneaker Market

Verónica Baena
Universidad Europea de Madrid, Madrid, Spain) and Katharina Winkelhues (SportsTotal Cologne, Germany

Series: Marketing and Operations Management Research
BISAC: BUS043060

Clear

$160.00

Volume 10

Issue 1

Volume 2

Volume 3

Special issue: Resilience in breaking the cycle of children’s environmental health disparities
Edited by I Leslie Rubin, Robert J Geller, Abby Mutic, Benjamin A Gitterman, Nathan Mutic, Wayne Garfinkel, Claire D Coles, Kurt Martinuzzi, and Joav Merrick

eBook

Digitally watermarked, DRM-free.
Immediate eBook download after purchase.

Product price
Additional options total:
Order total:

Quantity:

Details

This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool is examined from the consumer‘s point of view. Moreover, a short consideration from the producer‘s point of view has been implemented.

The main subject areas are the willingness to pay by consumers and the consumer‘s confusion as well as the topic brand loyalty in combination with mass customisation in the sneaker market. For this reason, the literature on individualisation and mass customisation is firstly analyzed to subsequently discuss the market for mass customised sneakers. Later, a total of 23 research hypotheses are proposed and empirically tested. To achieve this goal, an online-based quantitative research study including 254 questionnaires was conducted. On top of this, a comparison between the consumer´s and producer´s point of view has been addressed.
Results reveal that creating individuality is an important intention for consumers to purchase customised sneakers. This is also positively associated with a higher willingness to pay. Regarding consumer confusion, the present work clearly points out that consumers prefer transparent and clean interactions. From a brand loyalty standpoint, this study confirms that the effect on the brand loyalty from mass customisation does not depend on the existing brand loyalty.
Beyond this research contribution, an interesting view concerning the practical application of these findings is also offered. Specifically, what needs to be done to improve the attractiveness of mass-customised sneakers? How can manufacturers increase the willingness to pay? What is crucial in strengthening brand loyalty through mass customisation? (Imprint: Nova)

Preface

List of Figures

List of Tables

Chapter 1. Introduction

Chapter 2. Concepts and Functions of Mass Customisation

Chapter 3. The Sneaker Market

Chapter 4. Literature Review and Hypotheses Developement

Chapter 5. Methods

Chapter 6. Results

Chapter 7. Discussion and Conclusions

References

Index 

Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.
Aaker, D.A. and Joachimsthaler, E. (2000). The Brand Relationship Spectrum: The key to the brand architecture challenge. California Management Review, 42(4), 8-23.
Abdelkafi, N. (2008). Variety – Induced Complexity in Mass Customisation: Concepts and Management. Berlin: Erich Schmidt Verlag.
Addis, M. and Holbrook, M.B. (2001). On the conceptual link between mass customisation: an explosion of subjectivity. Journal of Consumer Behaviour, 1(1), 50-66.
Adidas (2016a). Adidas Group Geschäftsbericht. (Retrieved September 09, 2016, from http://www.Adidas-group.com/media/filer_public/28/df/ 28df5eae-389a-4932-a8da-6ba2ef7a6922/2015_gb_de.pdf).
Adidas (2016b). History. (Retrieved September 09, 2016, from http://www.Adidas-group.com/en/group/history/).
Adidas (2016c). Mi Adidas. (Retrieved September 10, 2016, from http://www.Adidas.co.uk/mi-la-trainer-classic/4001309_W.html?pr= CUSTOMIZE_IMG_mi%2520LA%2520Trainer%2520Classic).
Adidas (2016d). Mi Real Madrid ZX FLux. (Retrieved September
10, 2016, from http://www.Adidas.co.uk/mi-real-madrid-zx-flux/ 4001876_W.html?pr=CUSTOMIZE_IMG_mi%2520Real%2520 Madrid%2520ZX%2520Flux).
Agrawal, M., Kumaresh, T.V. and Mercer, G.A. (2001). The false Promise of Mass Customisation. The McKinsey Quarterly, 38(3), 62-71.
Anderson, D.M. (1997). Agile product development for mass customisation. New York: McGrawHill.
Andrews, J.C. and Shimp, T.A. (1990). Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising. Psychology & Marketing, 7(3), 195–214.
Arora, N., Dreze, X., Ghose, A., Hess, J.D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J. and Zhang, J. (2008). Putting One-to-One Marketing to Work: Personalisation, Customisation and Choice. Marketing Letters, 19(3), 305-321.
Assael, H. (1998). Consumer Behavior and Marketing Action. Cincinnati, OH: South Western.
Bachmann, D., Elfrink, J. and Vazzana, B. (1996). Tracking the progress of e-mail versus snail mail. Marketing Research, 8(2), 31-35.
Backhaus, K. (2006). Multivariate Analysemethoden eine anwendung-sorientierte Einführung. Berlin: Springer.
Ball, D., Coelho, P.S. and Vilares, M.J. (2006). Service personalisation and loyalty. Journal of Services Marketing, 20(6), 391-403.
Bandyopadhyay, S. and Martell, M. (2007). Does Attitudinal Loyalty Influence Behavioral Loyalty? A Theoretical and Empirical Study. Journal of Retailing and Consumer Services, 14(1), 35-44.
Bauer, H.H., Sauer, N.E. and Schmitt, P. (2005). Customer-based brand equity in the team sport industry. Operationalisation and impact on the economic success of sport teams. European Journal of Marketing, 39(5/6), 496-513.
Baumann, Z. (2000). Liquid modernity. London: Polity Press.
Baumann, Z. (2005). Liquid Life. Cambridge: Polity Press.
Beck, U. and Beck –Gernsheim, E. (2002). Individualisation. London: SAGE Publications Ltd.
Beck, U. and Beck –Gernsheim, E. (1994). Riskante Freiheiten: Individualisierung in modernen Gesellschaften. [Risky liberties: Individualisation in modern society]. Frankfurt am Main: Suhrkamp Verlag.
Belk, R.W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168.
Bell, D. (1980). The social framework of the information society. In T. Forster (Ed.), The microelectronics revolution, (pp. 500-549). Oxford: Blackwell Publisher.
Belz, C, Schuh, G. and Groos, S.A. (1997). Industrie als Dienstleister. [Industry as providers]. St. Gallen: Thexis.
Berg, B.L and Kune, H. (2004). Qualitative research methods for the social sciences. Boston: Pearson.
Berger, C., Moeslein, K., Piller, F., Reichwald, R. (2005). Co-designing the customer interface for customer-centric strategies: Learning from exploratory research. European Management Review, 2(1), 70-87.
Berger, C. and Piller, F.T. (2003). Customers as Co-Designers. Manufacturing Engineer, 82(4), 42-45.
Bettman, J.R., Luce, M.F. and Payne, J.W. (1998). Preference construction and preference stability: Putting the pillow to rest. Journal of Consumer Psychology, 18(3), 170-174.
Bharadwaj, N., Naylor, R.W. and ter Hofstede, F. (2009). Consumer response to and choice of customised versus standardised systems. International Journal of Research Marketing, 26(3), 216-227.
Blecker, T. and Friedrich, G. (2006). Mass customisation: challenges and solutions. New York: Springer.
Boer, C.R. and Dulio, S. (2007). Mass Customisation and Footwear: Myth, Salvation or Reality? London: Springer Verlag.
boerse.ARD.de (2016). Anpfiff zum EM-Duell der Ausrüster. (Retrieved September 2016, from http://boerse.ard.de/anlagestrategie/branchen/ em-duell-der-ausruester100.html).
Bolton, R.N. and Drew, J.H. (1991). A Multistage Model of Customers’ Assessments of Service Quality and Value. Journal of Consumer Research, 17(4), 375-384.
Bortz, J. (1999). Statistik für Sozialwissenschaftler. [Statistic for social sciences]. Heilderberg: Springer.
Bourke, R. (2000). Product Configurators: Key Enabler for Mass Customisation – An Overview. (Retrieved September 16, 2016, from http://www.bourkeconsulting.com/Internal.aspx?path=Publications&objId=110).
Boyer, K.K., Olson, J.R., Calantone, R.J. and Jackson, E.C. (2002). Print versus electronic surveys: a comparison of two data collection methodologies. Journal of Operations Management, 20(4), 357-373.
Brannen, J. and Nilsen, A. (2005). Individualisation, choice and structure: A discussion of current trends in sociological analysis. Sociological Review, 53(3), 412-429.
Broekhuizen, T.L.J. and Alsem, K.J. (2002). Success factors for mass customisation: A conceptual model. Journal of Market –Focused Management, 5(4), 309-330.
Bührer, S. and Schraudner, M. (2006). Gender-Aspekte in der Forschung: Wie können Gender-Aspekte in Forschungsvorhaben erkannt und bewertet werden. (Retrieved September 15, 2016, from https://www. researchgate.net/profile/Susanne_Buehrer/publication/264314356_Gender_-_Aspekte_in_der_Forschung_Wie_konnen_Gender-Aspekte_ in_Forschungsvorhaben_erkannt_und_bewertet_werden/links/5654367708aeafc2aabba70f.pdf).
Burmann, C. (1991). Kundenzufriedenheit als Determinante der Marken- und Händlerloyalität. Marketing ZFP, 13(4), 249-258.
Chahal, H. and Bala, M. (2010). Confirmatory study on brand equity and brand loyalty: A special look at the impact of attitudinal and behavioural loyalty. VISION – The Journal of Business Perspective, 14(1-2), 1-12.
Chaudhuri, A. and Holbrook, M.B. (2001). The chain of effect from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93.
Cheyne, T.L. and Ritter, F.E. (2001). Targeting audiences on the Internet. Communications of the ACM, 44(4), 94-98.
Couper, M.P. (2000). Usability evaluation of computer –assisted survey instruments. Social Science Computer Review, 19(2), 146-162.
Crawford, S.D., Couper, M.P. and Lamias, M.J. (2001). Web surveys perception of burden. Social Science Computer Review, 19(2), 146-162.
Dabholkar, P.A. and Bagozzi, R.P. (2002). An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors. Academy of Marketing Science Journal, 30(3), 184-202.
Dash J.R., Schiffmann, L.G. and Berenson, C. (1976). Risk and Personality-Related Dimensions of Store Choice. Journal of Marketing, 40(1), 32-39.
Davis, S. (1987). Future Perfect. New York City, NY: Perseus Books.
Day, G.S. (1969). A Two-Dimensional Concept of Brand Loyalty. Journal of Advertising Research, 9(3), 29-35.
Dellaert, B.G.C. and Stremersch, S. (2005). Marketing Mass-Customised Products: Striking a Balance between Utility and Complexity. Journal of Marketing Research, 42(2), 219-227.
Der Tagesspiegel (2013). Der Marktführer hängt Adidas und Puma ab. (Retrieved September 9, 2016, from http://www.tagesspiegel.de/ wirtschaft/nike-der-marktfuehrer-haengt-Adidas-und-puma-ab/8860104.html).
DeWitt, T. Nguyen, D.T. and Marshall R. (2008). Exploring Customer Loyalty Following Service Recovery: The Mediating Effects of Trust and Emotions. Journal of Service Research, 10(3), 269-281.
Die Welt (2016). Spielplan & Termine zur Fußball EM 2016 in Frankreich. (Retrieved September 10, 2016, from http://www.welt.de/sport/ fussball/em-2016/article148617442/Spielplan-amp-Termine-zur-Fussball-EM-2016-in-Frankreich.html).
Du, X. Jiao, J. and Tseng, M.M. (2003). Identifying need patterns for customisation and personalisation. Integrated Manufacturing Systems, 14(5), 387-396.
Dugary, C., Landry, S. and Pasin, F. (1997). From mass production to flexible agile production. International Journal of Operations and Production Management, 17(2), 1183-1197.
Duncan, S. and Phillips, M. (2008). New families? Traditional and change in partnering and relationships. In A. Park, J. Curtice, K. Thomson, M. Phillips, M. Johnson and E. Clery (Eds.), British social attitudes: The 24th report, (pp.1-28). London, Sage.
Duray, R., Ward, P.T., Milligan, G.W. and Berry, W.L. (2000). Approaches to mass customisation. Journal of Operations Management, 18(6), 605-625.
Drucker, P.F. (1954). The practice of management. New York: Harper & Row.
Ehrenberg, A.S.C., Gerald, J.G. and Patrick, B.T. (1990). Double Jeopardy Revisited. Journal of Marketing, 54(2), 82-91.
Elchadrus, M. (2009). Self-control as social control: The emergence of symbolic society. Poetics, 37(2), 146-161.
Emig, S. (2003). Sneakers- der Markt: Ein Trend hält an. TextilWirtchaft. (Retrieved November 11, 2016, http://www.textilwirtschaft.de/suche/ show.php?ids%5B%5D=177541).
Eric, Y. and Mello, G.D. (2005). Linguistic Gender Marking and Categorisation. Journal of Consumer Research, 32(2), 224-234.
Feitelberg, R. And Mc Dowell, M. (2016). Active’s Next Gen. Women’s Wear Daily, 211(14), 26-26.
Fiore, A.M., Lee, S.-E. and Kunz, G. (2004). Individual differences, motivations, and willingness to use a mass customisation option for fashion products. European Journal of Marketing, 38(7), 835-849.
Fournier, S., Dobschka, S., and Mick, D.G. (1998). Preventing the premature death of relationship marketing. Harvard Business Review, 76(1), 42-51.
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56(1), 6-21.
Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J. and Bryant, B.E. (1996). The American customer satisfaction index: nature, purpose, and findings. Journal of Marketing, 60(4), 7-18.
Franke, N., Keinz, P. and Steger, C.J. (2009). Testing the value of customisation: When do customers really prefer products tailored to their preferences? Journal of Marketing, 73(5), 103-121.
Franke, N. and Schreier, M. (2010). Why Customers Value Mass-customised Products: The Importance of Process Effort and Enjoyment. Journal of Product Innovation Management. 27(7), 1020-1031.
Franke, N., Schreier M. and Kaiser, U. (2010). The “I Designed It Myself” Effect in Mass Customisation. Management Science, 11(1), 227-232.
Franke, N. and Schreier M. (2008). Product uniqueness as a driver of customer utility in mass customisation. Marketing Letters, 19(2), 93-107.
Franke, N. and Shah, S. (2002). How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users. Research Policy, 32(1), 157-178.
Franke, N. and Piller, F.T. (2004). Toolkits for user innovation and design: An exploration of user interaction and value creation. Journal of Product Innovation Management, 21(6), 401-415.
Franke, N. and Piller, F.T. (2003). Key research issues in user interaction with configuration toolkits in a mass customisation system. International Journal of Technology Management, 26(5/6), 578-599.
Franke, N. and von Hippel, E. (2003). Satisfying heterogeneous user needs via innovation toolkits: The case of Apache security software. Research Policy, 32(7), 1199-1215.
Freitas, A.L. and Higgins, T.E. (2002). Enjoying goal-directed action: The role of regulatory fit. Psychological Science, 13(1), 1-6.
Friedrich, A. (2016). Sneaker: Die Top Kooperation der Saison. (Retrieved November 11, 2016, from http://www.textilwirtschaft.de/fashion/ trends/Sneaker-Die-Top-Kooperationen-der-Saison-103339).
Friesen, G.B. (2001). Co-creation: When 1 and 1 make 11. Consulting to Management, 12(1), 28-31.
Gagné, M. and Deci, E.L. (2005). Self-determination theory and work motivation. Journal of Organisational Behavior. 26(4), 331-361.
Gainer, B. (1993). An Empirical Investigation of the Role of Involvement with a Gender Product. Psychology & Marketing, 10(4), 265-283.
Giep, F. and Moriarty, S. (2009). The Science and Art of Branding. New York: Armonk.
Giering, A. (2000). Der Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität. Wiesbaden: Springer.
Gilmore, J.H. and Pine, B.J. (1997). The four faces of mass customisation. Harvard Business Review, 75(1), 91-101.
Godek, J., Yates, J.F. and Auh, S. (2001). Customisation Decisions: The Roles of Assortment and Consideration. Consumer Research, 28(1), 396-396.
Gorsuch, R.L. (1983). Factor analysis. Hillsdale: Erlbaum.
Gownder, J.P. (2011). Mass Customisation Is (Finally) The Future Of Products. (Retrieved September 24, 2016, from http://blogs.forrester. com/jp_gownder/11-04-15-mass_customisation_is_finally_the_future_of_products).
Grabenströer, N. (2009). Web 2.0 Potenziale im strategischen Marketing. Köln: EUL Verlag.
Green, R. (2011). Brand Equity Differences Between Consumer Income Groups: The Role of Marketimg Strategy. (Retrieved October 8, 2016, from http://www.aabri.com/NC2011Manuscripts/NC11006.pdf).
Gross, P. (1994). Die Multioptionsgesellschaft (Multi-Option Society). Frankfurt am Main: Suhrkamp.
Hai, C. and Seetharaman, P.B. (2009). Speed of Replacement: Modeling Brand Loyalty Using Last-Move Data. Journal of Marketing Research, 46(4) 494-505.
Hausdruckinger, G. and Wunderlich, F. (1997). Der Handel wird zum Moderator der Produktion. BAG Handelsmagazin, 3, 34-40.
Heinemann, K. (1995). Einführung in die Ökonomie des Sports. Schorndorf: Hofmann.
Hellbrück, R. (2011). Angewandte Statistik mit R: Eine Einführung für Ökonomen und Sozialwissenschaftler. Wiesbaden: Gabler.
Hildebrand, V. (1997). Individualisierung als strategische Option der Marktbearbeitung. Wiesbaden: Springer.
Homburg, C. (1995). Kundennähe als Management-Herausforderung. [Customer proximity as management challenge]. Mannheim: Universität Mannheim Institut f. Marktorientierte Unternehmensführung.
Homburg, C. and Giering, A. (1999). Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung [The connection between customer satisfaction and customer loyalty].Die Betriebswirtschaft, 59(2), 174-195.
Howard, C. (2007). Contested Individualisation. United States of America: Palgrave Macmillan US.
Huber, E. (2010). Work-Life-Balance: Individualisierungsprozesse und Reproduktion von Geschlechterdifferenzen [Work-Life-Balance: Individualisation processes and reproduction of the sex differentiation] Swiss Journal of Sociology, 36 (3), 489-510.
Huffmann, C. and Kahn, B.E. (1998). Variety for Sale: Mass Customisation or Mass Confusion?. Journal of Retailing, 74(4), 491-513.
Huffman, C. and Houston, M.J. (1993). Goal-oriented Experiences and the Development of Knowledge. Journal of Consumer Research, 20(2), 190-207.
Hunt, D.M., Radford, S.K. and Evans, K.R. (2013). Individual differences in consumer value for mass customised products. Journal of Consumer Behaviour, 12, 327-336.
Ihl, C., Müller, M., Piller, F.T. and Reichwald, R. (2006). Produkt und Prozesszufriedenheit bei Mass Customisation: Eine empiriche Untersuchung der Bildung von Zufriedenheitsurteilen von Kunden-Co-Designern [Product and process satisfaction of Mass Customisation: An empirical examination of the creation of satisfaction of clients-co-designer]. Die Unternehmung, 59(3), 165-184.
Impulse Medien (2011). Mass Customisation. So funktioniert kundenindividuelle Massenproduktion. (Retrieved November 11, 2016, from https://www.impulse.de/management/so-funktioniert-mass-customisation/1025291.html).
Ishida, T. (1998). Community Computing: Collaboration over Global Information Networks. New York: John Wiley and Sons.
Ismail, A.R. and Spinelli, G. (2012). Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers. Journal of Fashion Marketing and Management, 16(4), 386-398.
Jacoby, J. and Kyner, D.B. (1973). Brand loyalty versus repeat purchasing behaviour. Journal of Marketing Research, 10(1), 1-9.
Jacoby, J., Speller, D.E. and Berning, C.K. (1974). Brand Choice Behavior as a Function of Information Load: Replication and Extension. Journal of Consumer Research, 1(1), 33-42.
Jäger, S. (2004). Absatzsysteme für Mass Customisation [Application systems for Mass Customisation] Wiesbaden: Gabler.
Javagli, R., Martin, C.L. and Young, R.B. (2006). Market research, market orientation and customer relationship management; a framework and implications for service providers. Journal of Services Marketing, 20(1), 12-23.
Jiang, P. (2002). Exploring consumers’ willignness to pay for online customisation and its marketing outcomes. Journal of Targeting, Measurement and Analysis for Marketing, 11(2), 168-183.
Jiao, J. and Tseng, M. (1999). An information modelling framework for product families to support mass customisation manufacturing. CIRP Annals, 48(1), 93-98.
Jones, T.O. and Sasser, W.E. (1995). Why Satisfied Customers Defect. Harvard Business Review, 73(6), 88-99.
Jones, V. and Kouyoumdjiam, V, (1993). Meeting the challenge: Japanese Kaisha in the 1990s. Tokyo, Japan: JETRO.
Kahn, B.E. (1998). Dynamic Relationships with Customers: High-Variety Strategies. Journal of the Academy of Marketing Science, 26(1), 45-53.
Kaplan, A.M. and Haenlein, M. (2006). Toward Parsimonious Definition of Traditional and Electronic Mass Customisation. Journal of Product Innovation Management, 23(2), 168-182.
Kaplan, A.M., Schoder, D. and Haenlein, M. (2007). Factors influencing the adoption of mass customisation: The impact of base category consumption frequency and need satisfaction. Journal of Product Innovation Management, 24(2), 101-116.
Kara, A. and Kaynak, E. (1997). Markets of a single customer: exploiting conceptual developments in market segmentation. European Journal of Marketing, 31(11/12), 873-895.
Kaube, J. (2011). Diagnostiker der Informationsgesellschaft [Diagnostician of the information society]. Frankfurter Allgemeine Zeitung GmbH. (Retrieved August 31, 2016, from http://www.faz.net/aktuell/feuilleton/geisteswissenschaften/zum-tod-des-soziologen-daniel-bell-diagnostiker-der-informationsgesellschaft-1574732.html).
Keiningham, T.L., Cooil, B., Aksoy, L., Andreassen, T.W. and Weiner, J. (2007). The Value of Different Customers Satisfaction and Loyalty Metrics in Predicting Customer Retention, Recommendation and Share-of-Wallet. Managing Service Quality, 17(4), 361-384.
Kell, L. (2016). Why Nike, Adidas Are Turning to Celebrities in 2016. (Retrieved November 11, 2016, from http://fortune.com/2016/03/ 19/nike-adidas-kevin-hart-kanye/).
Kiesler, S. and Sproull, L.S. (1986). Response effects in the electronic survey. Public Opinion Quarterly, 50 (3), 402-413.
Kirbach, C., Montel, C., Oenning, S. and Wottawa, H. (2004). Recruiting und Assesment im Internet: Werkzeuge für eine optimierte Personenauswahl. Göttingen: Vandenhoeck & Ruprecht.
Klassen, R.D. and Jacobs, J. (2001). Experimential comparison of web, electronic and mail survey technologies in operations management. Journal of Operations Management, 19(6), 713-728.
Kline, P. (1997). An easy guide to factor analysis. London: Routledge.
Klooß, K. (2012). Warum Puma und Adidas an Nike scheitern. Manager magazine online. (Retrieved September 10, 2016, from http://www. manager-magazin.de/unternehmen/handel/a-858333-3.html).
Knyphausen Zu, D. and Ringsletter, M. (1991). Wettbewerbsumfeld, hybride Strategien und economics of scope. In W. Kirsch (Ed.), Beiträge zum Management strategischer Programme, (pp. 541-557), München: Barbara Kirsch.
Kotha, S. (1995). Mass customisation. Strategic Management Journal, 16, 21-42.
Kotler, P. and Bliemel, F. (2001). Marketing Management: Analyse, Planung und Verwirklichung [Marketing Management: Analysis, planning and realisation]. Stuttgart: Pearson Studium.
Kramer, T. (2007). The effect of measurement task transparency of preference construction and evaluations of personalised recommendations. Jorunal of Marketing Research, 44(2), 224-233.
Kreuzer, M. (2005). Die praktische Relevanz von Mass Customisation: Die individuellen Bedürfnisse des Kunden – oder der Kundeals Lemming?. [The practical relevance of Mass Customisation: The individual requirements of customers or the customer as a lemming?] Bern: Haupt Verlag.
Kroeber-Riel, W. and Weinberg, P. (2003). Konsumentenverhalten [Consumer behavior]. München: Vahlen.
Kruglanski, A.W. (1975). The endogenous-exogenous partition in attribution theory. Psychological Review, 82(6), 387-406.
Kubacki, K. (2014). Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Wiesbaden: Springer Gabler.
Lau, G.T. and Lee, H. (1999). Consumers’ trust in a brand and the link to brand loyalty. Journal of Market Focused Management, 4(4), 341-370.
Lee, H., Padmanabhan, V. and Whang, S. (1997). Der Peitscheneffekt in der Absatzkette. Harvard Business Manager, 19(4), 78-87.
Leonhart, R. (2004). Lehrbuch Statistik. Einstieg und Vertiefung. [Course book statistic, entry and deepening]. Bern: Huber.
Liechty, J., Ramaswamy, V. and Cohen, S.H. (2001). Choice Menus for Mass Customisation: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service. Journal of Marketing research, 38 (2), 183-196.
Lindemann, U., Reichwald, R. and Zäh, M. (2006). Marktnahe Produktion individualisierter Produkte: Komplexität beherrschen in Entwicklung und Produktion [Market consistent production of individualised products: complexity controls the development and production].Berlin: Spinger.
Loewenstein, G.F. and Prelec, D. (1993). Preferences for sequences of outcomes. Psychological Review, 100(1), 91-108.
Lu, L. (2011). A Study of the Relationship among Perceived Quality, Country-of-Origin, Brand Loyalty, and Brand Equity at a Footwear Company in Nanjing, China. AU-GSB e-Journal, 4(1), 51-59.
Ludwig, M. (2000). Beziehungsmanagement im Internet [Relationship management in the internet]. Lohmar/Köln: Eul Verlag.
Lüthje, C. (2002). Characteristics of Innovating User in a Consumer Goods Field. (Retrieved, September 18, 2016, from http://www. econbiz.de/archiv1/2009/97010_consumer_outdoor_ sport.pdf).
Mac Carthy, I. (2004). Special issue on “mass customisation”. Production Planning & Control, 15(4), 347-351.
Maes, P. (1994). Agents that Reduce Work and Information Overload. Communications of the ACM, 37(7), 31-40.
Marketing Science Institute (2008). Research priorities. Cambridge: Marketing Science Institute.
Mass Customisation & Open Innovation News (2013). Changes and Challenges of Customisation in the Apparel Industry. (Retrieved September 10, 2016, from http://mass-customisation.blogs.com/ mass_customisation_open_i/2013/07/interview-puma-changes-and-challenges-in-the-apparel-industry.html).
McDougal, H.G. and Terrence, L. (2000). The Influences of Market Type and Demographics on Brand Loyalty: A Study among Urban Romanian Consumers. (Retrieved October 10, 2016, from http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/147.pdf).
Mc Henry, L. (2012). Localised production and mass customisation is the future of footwear industry. Urethanes Technology International, 29(5), 30-31.
Meffert, H. and Burmann, C. (2000). Markenbildung und Markenstrategien [Brand development and brand strategy]. In: S. Albers and A. Herrmann (Ed.), Handbuch Produktmanagement, [Handbook product management] (pp. 167-189). Wiesbaden: Springer Gabler.
Mehta, R. and Sivadas, E. (1995). Comparing response rates and response content in mail versus electronic mail surveys. Journal of the Market Research Society, 37(4), 429-439.
Meier, R. and Piller, F.T. (2001). Strategien zur effizienten Individualisierung von Dienstleistungen [Strategies for an efficient individualisation of services]. Industrie-Management, 17(2), 13-17.
Meuter, M.L., Bitner, M.J., Ostrom, A.L. and Brown, S.W. (2005). Choosing amontg alternative service delivery modes: An investigation of customer trial of self-service technologies. Journal of Marketing, 69(2), 61-83.
Miller, D.W. (2001). A core strategy – developing a brand. Health Forum Journal, 44(1), 36-38.
Moisescu, O.I. (2009). The Influence of Market Type and Demographics on Brand Loyalty: A Study among Urban Romanian Consumers. (Retrieved October 10, 2016, from http://steconomice.uoradea.ro/ anale/volume/2009/v4-management-and-marketing/147.pdf).
Morgan, R.M. and Hunt, S.D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
Moser, R. and Piller, F.T. (2007). Mass Customisation Strategies: Development of a competence-based framework for identifying different Mass Customisation strategies. United States: Lulu Enterprises.
Neeraj, A., Dreze, X., Ghose, A., Hess, J.D., Iyengar, R., Jing, B., Joshi, Y.V., Kumar, V., Lurie, N.H., Neslin, S., Sajeesh, S., Su, M., Syam, N.B., Thomas, J. and Zhang, Z.J. (2008). Putting One-to-One Marketing to Work: Personalisation, Customisation and Choice. (Retrieved September 18, 2016, from http://pages.stern.nyu.edu/ ~aghose/mass.pdf).
Nike (2016a). Annual Report on FORM 10-K. (Retrieved September 09, 2016, from http://s1.q4cdn.com/806093406/files/doc_financials/ 2015/ar/docs/nike-2015-form-10K.pdf).
Nike (2016b). History and Heritages. (Retrieved September 09, 2016, from http://nikeinc.com/pages/history-heritage).
Nike (2016c). Nike ID. (Retrieved September 10, 2016, from http://store.nike.com/gb/en_gb/product/free-rn-cmtr-id/?piid=42545& pbid=974865997&mid=810541435#?piid=42545&pbid=974865997&mid=810541435).
Nunes, P.F. and Kambil, A. (2001). Personalisation? No thanks. Harvard Business Review, 79(4), 32-34.
Noori, H. (1990). Managing the dynamics of new technology. Englewood Cliffs: Prentice Hall College Div.
Novak, T.P., Hoffmann, D.L. and Yiu-Fai, Y. (2000). Measuring the Customer Experience in Online Environments: A Structual Modeling Approach. Marketing Science, 19(1), 22-42.
Oliver, R.L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63(4), 33-44.
Ogawa, S. and Piller, F. (2006). Collective Customer Commitment: Reducing the risk of new product development. MIT Sloan Management Review, 47(2), 65-72.
Ostergaard, P., Fitchett J.A., and Jantzen C. (1999). On Appropriation and Singularisation: Two Consumption Processes. Advances in Consumer Research, 26(1), 405-409.
Paier, D. (2010). Quantitaive Sozialforschung [Quantitative social research]. Wien: Facultas Verlags- und Buchhandels AG.
Pauli, K. (2012). Massenware nach Maß [Customised mass products]. Frankfurter Allgemeine Zeitung GmbH. (Retrieved November 11, 2016, from http://www.faz.net/ aktuell/wirtschaft/unternehmen/mass-customisation-massenware-nach-mass-11900853.html).
Peppers, D. and Rogers M. (1997). Enterprise one to one. New York: Crown Business.
Peters, L. and Saidin, H. (2000). IT and the mass customisation of services. International Journal of Information Management, 20(1), 103-119.
Piller, F.T. (2007). Mass Customisation. In S. Albers and A. Herrmann (Ed.), Handbuch Produktmanagement, (pp. 943-968). Wiesbaden: Springer Gabler.
Piller, F.T. (2006). Mass Customisation. Wiesbaden: Springer Gabler.
Piller, F.T. (2004). Analysis: Why Levi Strauss finally closed it’s “Original Spin”. Mass Customisation News, 4(1), 2-3.
Piller, F.T (2002). Euro Shoe Consortium: The Market for Customised Footwear in Europe. (Retrieved September 17, 2016, from https://www.researchgate.net/publication/238677304_EuroShoe_Consortium_The_Market_for_Customised_Footwear_in_Europe_Market_Demand_and_Consumer’s_Preferences_A_project_report_from_the_EuroShoe_Project_within_the).
Piller, F.T. and Ihl, C. (2002a). Mass Customisation ohne Mythos: Warum viele Unternehmen trotz der Nutzenpotentiale kundenindividueller Massenproduktion an der Umsetzung scheitern. New Management, 71(10), 16-30.
Piller, F.T. and Ihl, C. (2002b). Mythos Mass Customisation: Buzzword oder praxisrelevante Wettbewerbsstrategie?. Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre an der Technischen Universität Mü-nchen [Myth Mass Customisation: Buzzword or practical competitive strategy? Work report of the chair of general and industrial business administration of the technical university Munich]. (Retrieved June 27, 2016, from http://www.aib.wiso.tu-muenchen.de/neu/eng/content/publikationen/ arbeitsberichte_pdf/TUM-AIB%20WP%20032%20Piller%20Ihl %20Mythos%20MC%202002.pdf).
Piller, F.T., Koch, M., Möslein, K. and Schubert, P. (2003). Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design. (Retrieved September 16, 2016, from https://bas.uni-koblenz.de/bas/publications_light.nsf/6f29dfc9097 efd0bc12572180036eb54/7cc5173228048e99c12573590049088f/$FILE/euram-mass-confusion.pdf).
Piller, F.T., Lindgens, E. and Steiner, F. (2012). Mass Customisation at Adidas. Three Strategic Capabilities to Implement Mass Customisation. (Retrieved September 25, 2016, from http://idea-space.eu:19001/up/54959637b7d489baccd2e924a6cc745e.pdf).
Piller, F.T. and Müller, M. (2004). A new marketing approach to mass customisation. International Journal of Computer Integrated Manufacturing, 17(7), 583-593.
Pilller, F.T. and Tseng, M. (2010). Handbook of research in mass customisation and personalisation. Singapore: World Scientific Publishing.
Piller, F.T. and Schoder, D. (1999). Mass Customisation und Electronic Commerce. Zeitschrift für Betriebswirtschaftslehre, 69(10), 1111-1136.
Piller, F.T. and Warringer, D. (1999). Modularisierung in der Automobilindustrie – neue Formen und Prinzipien. Aachen: Shaker Verlag.
Pine, B.J. (1999). Mass Customisation. Cambridge: Harvard Business School Press.
Pine, B.J., Peppers, D. and Rogers, M. (1995). Do you want to keep your customers forever?. Boston. Harvard Business Review, 73, 103-114.
Pine, B.J., Victor, B. and Boyton, A.C. (1993). Making mass customisation work. Harvard Business Review, 71(5), 108-119.
Puma, (2016a). Annual Report 2016. (Retrieved September 9, 2016, from http://about.puma.com/damfiles/default/investor-relations/financial-reports/de/2015/HGB_Einzelabschluss-PUMA-SE_2015_d_FINAL-d455d7b1cdc6ba04e1f5e51d76862568.pdf).
Puma, (2016b). History. (Retrieved September 9, 2016, from http://about. puma.com/de/this-is-puma/history).
Punch, K.F. (2005). Introduction to Social Research: Quantitative and Qualitative Approaches. London: Sage.
Ratneshwar, S. and Mick, D.G. (2005). Inside Consumption: Consumer motives, goals and desires. New York: Routledge.
Randall, T., Terwiesch, C. and Ulrich, K.T. (2007). User design of customised products. Marketing Science, 26(2). 268-280.
Raut, U.R., (2015). A Study on Brand Loyalty and Its Association with Demographics of Consumers: Evidence from the Cellphone Market of India. Journal of Brand Management, 12(3), 30-44.
Rauyruen, P., Miller, K.E. and Groth, M. (2009). B2B services: Linking service loyalty and brand equity. Journal of Service Marketing, 23(3), 175-186.
Reichardt, C. (2000). One-to-One- Marketing im Internet: Erfolgreiche E-Strategienfür Finanzdienstleister. Wiesbaden: Gabler.
Reichheld, F.F. (1996). The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston: Harvard Business School Press.
Reichheld, F.F. (1993). Loyalty-Based Management. Harvard Business Review, 71(2), 64-72.
Reichheld, F.F. and Sasser, W.E. (1990). Zero Defections: Quality Comes to Services. Harvard Business Review, 68(5), 105-111.
Reichwald, R. and Piller, F.T. (2006). Interaktive Wertschöpfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung. Wiesbaden: Gabler.
Reichwald, R. and Piller, F.T. (2002). Der Kunde als Wertschöpfungs-partner. In H. Albach et al. (Ed.), Wertschöpfungs-management als Kernkompetenz, (pp. 27-52), Wiesbaden: Gabler.
Reichwald, R., Piller, F.T. and Möslein, K. (2000). Information as a critical success factor for mass customisation, or: why even a customised
shoe not always fits. (Retrieved September 3, 2016, from http://
wi1d7.wi1projects.com/sites/wi1d7.wi1projects.com/files/publications/
Moeslein_ASAC-IFSAM_2000_Information_as_Critical_Success_ Factor.pdf).
Riemer, K. and Totz, C. (2003). The many faces of personalisation. In M. Tseng and F.T. Piller (Ed.), The Costumer Centric Enterprise, (pp. 35-50), Berlin: Springer.
Rogelberg, S.G., Fischer, G.G., Maynard, D.C., Hakel, M.D. and Hovrath, M. (2001). Attitudes toward surveys: development of a measure and its relationship to respondent behaviour. Organisational Research Methods, 40(1), 3-25.
Rose, S.O. (2010). What is gender history? Cambridge, Polity Press.
Ruddy, M. (2002). Mass customisation now closer than ever. Machine Design, 74(12), 59-61.
Rundle, T.S. and Bennett, R. (2001). A Brand for All Seasons? A Discussion of Brand Loyalty Approaches and their Applicability for Different Markets. Journal of Product and Brand Management, 1(10), 25-37.
Ryan, R.M. and Deci, E.L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78.
Salvador, F., de Holan, M. and Piller, F.T. (2009). Cracking the code of mass customisation. MIT Sloan Management Review, 50(3), 70-79.
Sanders, H. (2003). Economies of Mass Customisation: Ein Kalkulationsbeispiel. In F.T. Piller and C. Stokto (Ed.), Neue Wege zum innovativen Produkt, (pp. 219-230). Düsseldorf: Symposion Publishing.
Schaller, C., Stokto, C. and Piller, F.T. (2006). Mit Mass Customisation basiertem CRM zu loyalen Kundenbeziehungen. In H. Hippner and K.D: Wilde (Ed.), Grundlage des CRM: Konzept und Gestaltung, (pp. 125-143). Wiesbaden: Gabler.
Schendera, C. (2014). Regressionsanalyse mit SPSS. Oldenbourg: De Gruyter.
Schmitt, N. (1996). Uses and abuses of coefficient alpha. Psychological Assessment, 8(4), 350-353.
Schnäbele, P. (1997). Mass Customised Marketing – effiziente Individualisierung von Vermarktungsobjekten und –prozessen. Wiesbaden: Springer.
Schonberger, R.J. (1986). World class manufacturing: the lessons of simplicity applied. New York: The Free Press.
Schubert, P. and Ginsburg, M. (2000). Virtual communities of Transaction: The Role of Personalisation in Electronic Commerce. Electronic Markets Journal, 10(1), 45-55.
Schubert, P. and Koch, M. (2002). The Power of Personalisation: customer Collaboration and Virtual Communities. (Retrieved September 19, 2016, from http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1628& context=amcis2002).
Schultz, D.E. and Bailey, S. (2000). Customer/Brand Loyalty in an Interactive Marketplace. Journal of Advertising Research, 40(5/6),
41-52.
Schreier, M. (2006). The Value Increment of Mass-Customised Products: An Empirical Assessment. Journal of Consumers Behaviour, 5(4), 317-327.
Sethuraman, R. anf Gielens, K. (2014). Determinants of store brand share. Journal of Retailing, 90(2), 141-153.
Shimokawa, K. (1994). The japanese automotive industry: a business history. London: Athlone Press.
Simonson, I. (2005). Determinants of Customers’ Responses to Customised Offers: Conceptual Framework and Research Propositions. Journal of Marketing, 69(1), 32-45.
Skiera, B. (2002). Individualisierte Preisbildung bei individualisierten Produkten. In F.T. Piller and C. Stokto (Ed.), Mit Kundenintegration und Mass Customisation zu dauerhaften Kundenbindung, Düsseldorf: Symposion Publishing.
Spoun, S. (2011). Erfolgreich studieren. Munich: Pearson Studium.
Statista GmbH (2014). Kauf von Sportbekleidung in Deutschland bis 2013 (nach Sportmarke). (Retrieved September 9, 2016, from http://de.statista.com/statistik/daten/studie/280087/umfrage/kauf-von-sportbekleidung-in-deutschland-zeitreihe/).
Statstutor (2017). Spearman’s correlation. (Retrieved April 18, 2017, from http://www.statstutor.ac.uk/resources/uploaded/spearmans.pdf).
Steuerwald, J. (2003). Erfahrungen eines Mass-Customisation-Pioneers: Das CREO-Produktionssystem. (Retrieved October 14, 2016, from fallstudien2003.pdf).
Stieger, D. (2007). Mass Customisation oder Mass Confusion: Wie die Mass Customisation Strategie die Konsumenten verwirrt. Saarbrücken: AV AKademikerverlag.
Stokto, C.M and Piller, F.T. (2003). Die Kosten: Economies of Mass Customisation. In F.T. Piller and C.M. Stokto (Eds), Mass Customisation und Kundenintegration. Neue Wege zum innovativem Produkt, (189-234), Düsseldorf: Symposion Publishing.
Strauss, J. and Frost, R. (1999). Marketing on the Internet: Principles of Online Marketing. New Jersey: Prentice Hall.
Sundar, S.S. and Marathe, S.S. (2010). Personalisation versus Customisation: The Importance of Agency, Privacy, and Power Usage. Human Communication Research, 36(3), 298-322.
Svensson, C: and Jensen, T. (2003). The Customer at the Final Frontier of Mass Customisation. In M. Tseng and F.T. Piller (Eds.), The Customer Centric Enterprise, (329-346). Berlin: Springer.
Swinyard, W.R. (1993). The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions. Journal of Consumer Research, 20(2), 271-280.
Syam, N., Krishnamurthy, P. and Hess, J.D. (2008). That’s what I thought I wanted? Miss wanting and regret for a standard good in a mass-customised world. Marketing Science, 27(3), 379-397.
Taiichi, O. (1988). Just-in-time for today and tomorrow. New York: Productivity Press.
Ternès, A., Towers, I. and Jerusel, M. (2015). Konsumentenverhalten im Zeitalter der Mass Customisation. Wiesbaden: Springer Gabler.
Teresko, J. (1994). Mass Customisation or Mass Confusion. Industry Week, 243(12), 45-48.
Thirumalai, S. and Sinha, K.K. (2009). Customisation Strategies in Electronic Retailing: Implications of Customer Purchase Behavior. Decision Sciences, 40(1), 5-36.
Thurstone, L.L. (1947). Multiple factor analysis. Chicago: University of Chicago Press.
Trauth, E.M. (2002). Odd girl out: An individual differences perspective on woman in the IT profession. Information Technology & People, 15(2), 98-118.
Tseng, M. and Jiao, J. (2001). Mass Customisation. In G. Salvendy (Ed.), Handbook of Industrial Engineering, (pp. 684-709). New York: John Wiley & Sons.
Tseng, M. and Jiao, J. (1998). Concurrent Design for Mass Customisation. Business Process Management Journal, 4(1), 10-24.
Tucker, W.T. (1964). The development of brand loyalty. Journal of Marketing Research, 1(3), 32-35.
Tversky, A. and Kahnemann, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453-458.
Tversky, A. (1972). Elimination by Aspects: A Theory of Choice. Psychological Review, 79(4), 281-299.
Twidale, M.B., Nichols, D.M. and Pace, C.D. (1997). Browsing is a collaborative process. Information Processing and Management, 33(6), 761-783.
Umfrageonline (2016). Produkte und Preise. (Retrieved October 22,
2016, from https://www.umfrageonline.com/?url=plan&nosurvey=1& student#student).
Versanen, J. and Raulas, M. (2006). Building bridges for personalisation: a process model for marketing. Journal of Interactive Marketing, 20(1), 5-20.
Vogue (2016). Kanye West und Adidas enthüllen neue Kooperation. (Retrieved November 11, 2016, from http://www.vogue.de/mode/ mode-znews/mode-news-kanye-west-und-adidas-enthuellen-neue-kooperation).
Von, H.E. (2002). Open source software projects as horizontal innovation networks – by and for users. MIT Sloan School of Management, Working Paper No. 4366-02.
Von Hippel, E. (2001). Perspective: Use Toolkits for Innovation. The Journal of Product Innovation Management, 18(4), 247-257.
Von Philipsborn, C. (2016). Nike erglänzt zukünftig im Balmain-Chic – NikeLab x Oliver Rousteing. (Retrieved November 11, 2016, from, http://www.fashionstreet-berlin.de/nike-erglaenzt-zukuenftig-im-balmain-chic-nikelab-x-olivier-rousteing/127035/).
Wagner, G. (2014). Phänomen “Mass Customisation“. Focus Online. (Retrieved November 11, 2016, from, http://www.focus.de/digital/ experten/wagner/google-so-schlau-ist-die-suchmaschine-wirklich_id_4060932.html).
Walsh, J.P., Kiesler, S., Sproull, L.S. and Hesse, B.W. (1992). Self selected and randomly selected respondents in a computer network survey. Public Opinion Quarterly, 56(2), 241-244.
Wehrli, H.P. and Krick, M. (1998). Mit strategischen Netzwerken Kundennähe realisieren. Absatzwirtschaft. 41(1), 62-68.
Wehrli, H.P. and Wirtz, B. (1997). Mass Customisation und Kundenbezie-hungs management. Jahrbuch der Absatz- und Verbrauchsforschung, 43(2), 116-138.
Weiber, R. (2000). Herausforderung Electronic Business. In R. Weiber (Ed.), Handbuch Electronic Business, (pp. 1-39), Wiesbaden: Springer Gabler.
Werner, H. (2013). Supply Chain Management: Grundlagen, Strategien, Instrumente und Controlling. Wiesbaden: Gabler.
Wertenbroch, K. and Skiera, B. (2002). Measuring consumer willingness to pay at the point of purchase. Journal of Marketing Research, 39(2), 228-241.
West, P.M., Brown, C.L. and Hoch, S.J. (1996). Consumption Vocabulary and Preference Formation. Journal of Consumer Research, 23(2), 120-135.
Wielbacher, W. (1993). Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction. London: NTC Business Books.
Williams, C.C. (2004). A lifestyle choice? Evaluating the motives of do-it-yourself (DIY) consumers. International Journal of retail and Distribution Management, 32(5), 270-285.
Williams, D.J. (1994). Manufacturing systems. The Netherlands: Kluwer Academic Publisher.
Wind, J. and Rangaswamy, A. (2001). Customisation: the next revolution in mass customisation. Journal of interactive marketing, 15(1), 65-69.
Winer, R.S. (2001). A framework for customer relationship management. California Management Review, 43(4), 89-105.
Womack, J.P., Jones, D.T. and Ross, D. (1990). The machine that changed the world. New York: Rawson Associates.
Woodruff, R.B. (1997). Costumer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.
Wüntsch, O. (2000). Kundenindividuelle Massenproduktion - Mass Customisation in der Bekleidungsindustrie. [Customer individual mass production – Mass Customisation in the fashion industry]. Lohmar: Josef Eul Verlag GmbH.
Wüpping, J. (1999). Produktkonfiguratoren für die kundenindividuelle Serienfertigung [Product configuration for customised series production]. Industrie Management. 15(1), 65-69.
Zaichkowsky, J.L. (1985). Measuring the involvement construct. Journal of Consumers Research, 12, 341-352.
Zeithaml, V.A. (2000). Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn. Journal of the Academy of Marketing Science, 28(1), 67-85.
Zeithaml, V.A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synstudy of Evidence. Journal of Marketing, 52(3), 2-22.
Zhang, J. and Bloemer, J.M.M. (2008). The impact of value congruence on consumer-service brand relationships. Journal of Service Research, 11(2), 161-178.
Zipkin, P. (2001). The limits of mass customisation. Sloan management Review, 42(3), 81-87.
Zuboff, S. and Maxmin, J. (2002). The support economy: why cooperations are failing individuals and the next episode of capitalism. London: Penguin.

You have not viewed any product yet.