Management in the Digital Era: Different Perspectives


Serafettin Erten, PhD – Associate Professor, Public Administration, Usak University, Turkey
Mehmed Zahid Cogenli, PhD – Associate Professor, Occupational Health and Safety, Usak University, Turkey

Series: Management Science – Theory and Applications; Technology in a Globalizing World
BISAC: BUS041000; SOC071000; SOC000000

This book reveals the impact of the digital transformation on management, which has accelerated with the new digital age. The digitalization process, which is advancing rapidly in the world, creates a lasting impression and sea of changes in management activities. The studies done include research that evaluates many aspects of digital transformation in the management activities of organizations. The book consists of 17 chapters, with the contribution of 21 scholars, discussing various management activities and strategies in terms of digital transformation in many disciplines from the point of content and extent.


Table of Contents


Chapter 1. Public Administration 4.0
Şerafettin Erten1, PhD and Adem Can Polat2
Department of Healthcare Management, Usak University Health Sciences Faculty, Usak, Turkey
2Department of Public Administration, Graduate Education Institute, Usak University, Usak, Turkey

Chapter 2. Digital Leadership in Public Administration
Kürşad Emrah Yıldırım, PhD
Department of Political Science and Public Administration, Anadolu University Faculty of Economics and Administrative Sciences, Eskişehir, Turkey

Chapter 3. Digital Public Administration and Security
Eser Gemici, PhD
Department of Marketing and Advertising, Anadolu University, Eskişehir, Turkey

Chapter 4. The Alteration of Political Conduct in the Age of Digitalization
Ertuğrul Gökçekuyu
Department of Political Sciences and Public Administration, Anadolu University, Eskişehir, Turkey

Chapter 5. The Impact of Disinformation on the Electoral Process in the Digital Age
Merve Ergüney, PhD
Department of Communication Design and Management, Samsun University Faculty of Economics Administrative and Social Science, Samsun, Türkey

Chapter 6. Digital Business Models in the Context of Digital Transformation Management: Advice to Managers
Ayşe Asiltürk, PhD
Department of Management Information Systems, Trabzon University School of Applied Sciences, Trabzon, Turkey

Chapter 7. The Importance of a Digital Quality of Life for Businesses
Aysel Arslan, PhD
Health Services of Vocational School, Ondokuz Mayıs University, Samsun, Turkey

Chapter 8. Ethical Aspects of Digitalization: Corporate Digital Responsibility
İbrahim Türkmen, Lecturer
Department of Management and Organization, Vocational School of Health Services, Uşak University, Uşak, Turkey

Chapter 9. Digitalization in Intra-Organizational Communication
Department of Business Administration, Independent Researcher, Çanakkale, Turkey

Chapter 10. Digital Maturity Levels in Transition to Industry 4.0 in Businesses: A Qualitative Analysis and Fuzzy MCDM Applications in Machinery Manufacturing Industries
Ümran ŞENGÜL1 and Ahmet Bilal ŞENGÜL2
Department of Business Administration, Faculty of Political Sciences, Çanakkale Onsekiz Mart University, Çanakkale, Turkey
2Department of Mechanical Engineering, Faculty of Engineering, Yalova University, Yalova, Turkey

Chapter 11. Working Models Changed by Digital Transformation and Analysis of the Future Plans for Atypical Working Models of Businesses in Türkiye
Savaş Yildiz, PhD
Department of Defence Management, National Defence University, Ankara, Turkey

Chapter 12. The Effect of Informatics Leadership on Innovative Behavior and the Perception
of Learning Organization
Nagihan Tepe, PhD
Department of Communication Design and Management, Samsun University Faculty of Economics and Administrative Sciences, Samsun, Turkey

Chapter 13. Decision-Making Processes in an Artificially Intelligent Healthcare Sector: Can Algorithms Beat the Physicians?
Merve Kayaduvar1, PhD and Ceyda Ünal2
Department of Public Administration, Dokuz Eylül University, Faculty of Economics and Administrative Sciences, Izmir, Turkey
2Department of Management Information Systems, Dokuz Eylül University, Faculty of Economics and Administrative Sciences, Izmir, Turkey

Chapter 14. The Digital Age in Marketing: Technologies and Tools
Alkan Alkaya, PhD
Department of Health Science Faculty, Uşak University, Uşak, Turkey

Chapter 15. Training Sales and Marketing Employees through E-Learning
Serkan ÖZDEMIR and Güngör HACIOĞLU
Department of Business Administration, Canakkale Onsekiz Mart University, Çanakkale, Turkey

Chapter 16. Mapping Online Reviews Research: A Bibliometric Analysis
Ozan Çatir, PhD
Department of Travel Tourism and Entertainment Service, Usak University Vocational School of Ulubey, Uşak, Turkey

Chapter 17. The Hero of Digital Transformation: Digital Leadership
Mehmed Zahid Çögenli, PhD
Department of Occupational Health and Safety, Uşak University Faculty of Health Sciences, Uşak, Turkey


Editor’s ORCID iD

Serafettin Erten, PhD0000-0003-0297-0580
Mehmed Zahid Cogenli0000-0003-3018-4157

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