Lucio Fuentelsaz, Elisabet Garrido and Juan Pablo Maicas
Universidad de Zaragoza, Spain

Series: Media and Communications – Technologies, Policies and Challenges
BISAC: SOC026000

This book describes the internationalization process followed by the main European mobile operators from 1998 to 2008. We measure the degree of internationalization by the number of countries in which they operate in European OECD countries and the rest of the world. In this chapter, we relate the international diversification to (i) the history of wireless communications in Europe, (ii) the evolution in the mode of market entry and, finally, (iii) the rebranding process followed by international wireless groups. This chapter aims to serve as a guide to the different patterns of internationalization of the main European operators. (Imprint: Nova)