Intercultural Issues in the Global Auto Industry


Liviu Warter, PhD (Author)¹
Iulian Warter, PhD (Author)¹

¹Center for Socio-Economic Studies and Multiculturalism

Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS070020

This monograph is focused on intercultural issues, particularly in the global auto industry. The foreign direct investments (FDI) reasons are the result of globalization, of the need of growth and of achieving synergies. Most of the professionals consider that FDI is one of the most significant business phenomena in the past decades, but warn about the FDI dangers. The most challenging part of the FDI process is the integration of two entities that present different organizational and national cultures. This monograph emphasizes the relationship between culture and FDI performance in the global auto industry. The main goal of this book is to uncover intercultural issues that managers encounter during the FDI, M&A or global alliances. The expectation of the authors of this monograph is that the conclusions would help forewarn scholars and practitioners of the need to thoroughly understand the cultural issues influencing the global automotive industry. The monograph will be useful for academic researchers, postgraduate students, for MBA/Executive Education and for practitioners.



1. Introduction
1.1. Automotive industry in the globalization era
1.2. Cultural challenges for the auto industry
1.3. M&A and global alliances
1.4. Automotive industry in Eastern and Central Europe
2. Automotive industry evolution
2.1. Beginnings
2.2. Mass production and Budd all‐steel technology
2.3. Lean production
2.4. Complex, tiered network of suppliers
3. Particularities of the European automotive industry
3.1. European automotive industry funding
3.2. Automotive industry – one of Europe’s biggest industries
3.3. Evolutions in Central and Eastern Europe (CEE)
3.4. Poland
3.5. Czechia
3.6. Slovakia
3.7. Hungary
3.8. Romania
3.9. Slovenia
3.10. Bulgaria
3.11. Serbia
4. Trends in cross-border alliances and M&As for the European automotive sector
4.1. M&A in the European automotive sector
4.2. ECE countries – similar paths but different paces
4.3. R&D
4.4. Automotive supply industry
5. Intercultural issues in global alliances and M&As for the European automotive industry
5.1. Cultural dimension in international management
5.2. Intercultural competence
5.3. Success and failure stories in global alliances and M&As
6. Conclusion
7. References

Additional information