Innovations and Challenges in Human Resource Management for HR4.0


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: Business Issues, Competition and Entrepreneurship
BISAC: BUS030000

To sustain competitiveness in today’s highly local and global markets, an organization needs to excel in all its key dimensions. The world is facing a new industrial era marked by digitalization in various multidimensional sectors; experts call it Industry 4.0. Humans are slowly but steadily being replaced by mechanical automation and technological digitalization in driving the economy. The potential benefits of Industry 4.0 are improving the speed of production flexibility, improving service to customers and increasing revenue. Challenges in human resources management include strengthening the management system and processes of an organization to improve performance and create value for stakeholders. Innovations and Challenges in Human Resource Management for HR4.0 helps to convey the importance of “HR4.0” in all aspects of business, not just product and process quality. It is about achieving excellence in everything that an organization does, and most importantly achieving superior business results.

This book provides international insights to manage business performance improvements and companies’ value creation dynamics. Readers will learn how to use multi-functional area tools, techniques, innovative frameworks, practices and approaches for understanding, assessing and managing the strategic value drivers of business excellence.

This book provides a rich repertoire of tools and techniques across business functions researched, tested and validated in various business settings, and provides a new stream of thoughts by a few fine researchers in the domain of business management.

Table of Contents



Chapter 1. Challenges to HR 4.0 in Global Business Scenario
(V. Harish, D. Krishnaveni and A. Mansurali, PSG Institute of Management, Coimbatore, India)

Chapter 2. Knowledge Management Practices for Employer Branding
(Arpana Kumari, GL Bajaj Institute of Management and Research, India)

Chapter 3. Industry 4.0 Impact on Human Resource Management
(A. Mansurali, V. Harish and M. Shanmugapriyaa, PSG Institute of Management, Coimbatore, India)

Chapter 4. An overview of EVP (Employee Value Proposition)
(Deepti Dubey and Geeta Rana, Swami Rama Himalayan University, Jolly Grant, Dehradun, India)

Chapter 5. Enhancing the Employee Experience in Industry 4.0
(Kulvinder Kaur Batth, Department of Commerce, K. C. College, Mumbai, India)

Chapter 6. Contemporary Issues of Employer Branding In India
(Bhakti Parashar and Ravindra Sharma, VIT-Bhopal University, India and Swami Rama Himalayan University, Jolly Grant, Dehradun, India)

Chapter 7. Application of Cloud Computing in Businesses
(Yogesh Pant, Swami Rama Himalayan University, Jolly Grant, Dehradun, India)

Chapter 8. A Study to Comprehend Indian Pharma 4.0 from Incubation to Innovation
(Pushpendu Rakshit and Pramod Kumar Srivastava, Amity Business School, Mumbai, Amity University, Maharashtra, India and School of Business, Galgotias University, Greater Noida, India)

Chapter 9. Training Needs Identification and Evaluating Its Effectiveness in Public Sector
(Geeta Rana and Ravindra Sharma, Swami Rama Himalayan University, Jolly Grant, Dehradun, India)

Chapter 10. E-Governance Catalysing Quality and Effectiveness of Educational Institutional Brand
(Taruna Dubey and Mamta Sharma, Udhampur Campus, University of Jammu, Jammu, India)

Chapter 11. Employer Branding: Strategies to Attract & Retain Talent in Academic with special focus on Private Higher Educational Institutions (PHEIs)
(Annu Tomar, Assistant Director [HR], Adbrrigade Marketings Pvt. Ltd, India)

Chapter 12. An Overview of Employer Branding
(Anjali Jindal and Shivani Agarwal, IILM Graduate School of Management, Greater Noida, Uttar Pradesh, India and KIET Group of Institutions, Delhi-NCR, Ghaziabad, India)

Chapter 13. HR 4.0 Case Studies
(D. Krishnaveni, A. Mansurali and V. Harish, PSG Institute of Management, Coimbatore, India)

About the Editors


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