Kiran Sood – Chitkara Business School, Chitkara University, Punjab, India; Women Researchers Council, Azerbaijan State University of Economics, Azerbaijan
Simon Grima, PhD – Professor, Risk Management, University of Malta, Malta; Faculty of Business, Management and Economics, University of Latvia, Latvia

Series: Public Health in the 21st Century
BISAC: BUS033040; MED036000; COM004000
DOI: https://doi.org/10.52305/QTUZ8031

As the world’s population comes out of a global pandemic, and the financial services sector adapts to increasing technological developments and advances in artificial intelligence, it is timely to consider the challenges facing the health insurance industry. Cost increases, the need to be more efficient, and demands for more sustainable and personalised care exist in an environment of increasing uncertainty, but also opportunity. In response, health insurers are innovating, as they seek to harness digital trends, create plan efficiencies, incentivise coverage, meet the increasing needs of different market sectors, and address the long-term impacts of COVID-19. This book will provide the reader with a wide spectrum of insights and analysis, across a range of countries and perspectives, to help practitioners and experts navigate a changing landscape. It includes contributions addressing the significance of artificial intelligence in healthcare insurance, including its role as a disruptor, how it can transform claims settlement, and the use of AI. and chatbots in customised health insurance products. Other chapters discuss the use of digital platforms in enhancing delivery, and the impact and potential of telemedicine.

Elsewhere, contributions focus on innovations in management information and customer service, as well as the reforms necessary to enhance financial management practices in healthcare insurance. There is also discussion of the need for sustainability and inclusivity in health insurance schemes, and the importance of health insurance regulation for transparency and the rights of policyholders. In addition, there is analysis of specific topics such as travel insurance, marketing strategies, claims settlement, health insurance literacy and work/life balance. Finally, the contributors provide an examination of potential future trends, the external environment, and the post-COVID landscape.

Innovation and Challenges in the Health Insurance Industry: A Global Perspective brings together a wide array of research and evidence. In doing so, it will provide academics and practitioners with a broad range of insights and perspectives as they navigate the future of the health insurance industry.